Featured Post

Boom of Credit Cards

Charge cards have become such a natural element of the way of life on the planet that it is hard to envision a customer economy working with...

Wednesday, December 25, 2019

Architectural Styles Of The Ottoman Empire - 993 Words

Distinguishable characteristics like the form, method of construction, regional features, and the materials used to make a building or any other construction, which helps in identifying that structure amongst others are what comprise an architectural style. Architectural styles have a vast diversity as they represent changes in beliefs, religion, fashion, and the invention of new technology over a broad time period. Over the ages, different empires would rule over a region with each ruler of those empires having their own unique perspective on their religion. Subsequently, when new empires would come in power, they would then take inspiration from the previous empire’s architecture and add or remove characteristics from the architecture based on their personal religious perspectives. In the same way, the Ottoman empire was influenced by styles of architecture from the preceding empires, namely the Byzantine, Iranian, and Islamic architectural styles. As a result, the Ottoman empire’s architectural style has resemblances with the Romanesque architecture, which is a blend of the ancient Roman and Byzantine architectures. And it also has similarities with the Gothic architecture which was heavily influenced by the Romanesque architecture and subsequently by the Renaissance architecture. However, all three of these architectural styles also have their differences due to individual religious perspectives. The Byzantine architecture made with architectural traditions of theShow MoreRelated Ottoman Architecture Essay1029 Words   |  5 Pagesbeliefs, and architecture are among the few that actually do last. Architecture can be defined as a practice of constructing and designing a building project. However, the Islamic architecture has a distinctive range of both religious and secular styles that have been influenced by the Islamic culture. Furthermore, The structure of Islamic architecture that is used in mosques, tombs, palaces and fountains is unavoidable in sight. The relationship between early Islamic architecture and modern foundationRead More The Great Mosque of Istanbul Essay1736 Words   |  7 Pagesnot one but two great empires, Istanbul has inherited a number of historical gems. The most apparent of these gems are the sultanic mosques spread across the city. While numerous in number, each mosque tells a different story through its art and architectural elements. They all sha re, however, triumphs in construction and architectural planning. Through their minarets, pointed arches, and abundance of luxurious building materials, these mosques exemplify the power of the empires they were born out ofRead MoreThe Selimiye Mosque1851 Words   |  8 Pagesduring the middle of the Ottoman Dynasty and remains a structure that highlights not only Ottoman architecture, but Islamic architecture. The Ottoman Empire has a long history spanning over 600 years. The Turks were first pushed from their home in Central Asian and relocated to Western Anatolia. Originally the Turks were a nomadic tribe living on the prairie. Osman Gazi ben Ertugrul or Osman I, a Ghazi warrior, founded what would become the Ottoman Empire. The Ottoman Empire acquired lead during theRead MoreThe Selimiye Mosque1830 Words   |  8 Pagesduring the middle of the Ottoman Dynasty it remains a structure that highlights not only Ottoman architecture, but Islamic architecture. The Ottoman Empire has a long history spaning over 600 years. The Turks were first pushed from their home in Central Asian and relocated to Western Anatolia. Originally the Turks were a nomadic tribe living on the prairie. Osman Gazi ben Ertugrul or Osman I a Ghazi warrior founded what would become the Ottoman Empire. The Ottoman Empire acquired their footing duringRead MoreElements Of Islamic Culture And The Dome1989 Words   |  8 Pagesconsidered one of the most important architectural elements in Islamic culture and the dome became a very important architectural element during the Ottoman time period and many of these domes drew from earlier Islamic and the Hellenistic Roman world. The dome is one of the most important elements of the Ottoman time period and they were known for being one of the main cultures in history to incorporate domes as a main component in their architecture. Ottomans used domes in mosques (the largest domesRead MoreThe Creations Of One Of My Favourite Int erior Designers1319 Words   |  6 Pagesdesigns are a mixture of our heritage, the Ottoman Empire, with the contemporary world today. I will use my knowledge and combine it with research I have found online, in books and from the press she has received by her wondrous architecture pieces. Through my research, I have learnt that the materials typically used for a minbar in a mosque is iron, as its easily carved to any shape or form. Furthermore, the colour gold is highly used to give off a Royal Ottoman aura because it illustrates wealth andRead MoreThe Transition Of Art, Music, And Literature From The Gothic Age Through The Renaissance1261 Words   |  6 PagesProf. Andrea Donovan â€Å"Discuss the art, architecture, music, or literature from the Gothic age through the Renaissance. Talk about the development of art, architecture, music, or literature during this period, the significant issues, technologies, or styles, and some of the cultural or social influences. Finally, list at least six individuals and their work that provides examples from your discussion.† Comprehensive Essay The transition of art (incorporating the art spanning from paintings and architecture)Read MoreThe Transition Of Art, Music, And Literature From The Gothic Age Through The Renaissance1261 Words   |  6 PagesProf. Andrea Donovan â€Å"Discuss the art, architecture, music, or literature from the Gothic age through the Renaissance. Talk about the development of art, architecture, music, or literature during this period, the significant issues, technologies, or styles, and some of the cultural or social influences. Finally, list at least six individuals and their work that provides examples from your discussion.† Comprehensive Essay The transition of art (incorporating the art spanning from paintings and architecture)Read MoreThe Empire Of The Ottoman Empire3539 Words   |  15 PagesThree of the greatest empire in the history the ottomans in turkey, the Safavids in Persia and the Mughals in the Indian subcontinent emerged in the Muslim world between the 14th and the 18th centuries. These three greatest empire resulted in a powerful cultural interaction. The empires expanded their power and thus Turkish, Mongol and Arab ways of life blended. It resulted in a flowering of Islamic culture that raised higher in the 16th centuries. The empires ruled through Islamic Sariah’s. TheyRead MoreThe Byzantine Empire897 Words   |  4 PagesThe Byzantine Empire was a primarily Christian empire whose reign started in 330 A.D and ended in 1453 A.D with the capturing of the its capital Constantinople by the Muslim Sultan Mehmed II. In the years following the fall of the Byzantines, many of the Christian basilicas were transformed into mosques for Islamic worship, inspiring many artists to create works that embodied their religious politics. One of the pieces created following the fall of the Byzantine Empire is Yusuf Fleeing Zulayhka,

Tuesday, December 17, 2019

William Blake Man of the Industrial Revolution - 1680 Words

During the 18th and 19th centuries, the Industrial Revolution was born in England. With this new growth in industry and capitalism, businessmen recognized the advantage of cheap labor. Children were among the most abused work force in that country s history. William Blake saw this increase of social injustice and was overwhelmed, so he began to write about this hypocrisy of social values that he felt was being carefully hidden from the mainstream. While most considered this unavoidable, child labor was a topic that they did not discuss openly in social groups. Blake wanted to change all of that. As a social critic, he wrote many poems condemning the hypocrisy between these two worlds, for example, The Chimney Sweeper, London, and The†¦show more content†¦. . it filled with graves. That line has such a strong emotional presence. A child is trying to get in touch with his or her inner feeling. The reader can actually feel the whiplash of feelings this child must have felt when seeing this image of the garden being filled with death. Death is symbolizing the inadequacies of the Church during this time. What is most disturbing is that Blake was a renowned religious man: Christianity was beautiful to him. . . accepted even more because it satisfied his love of spiritual beauty. . . (Alexander Gilchrist 13:164). The next line extends the violent imagery of death and decay as the . . .tomb-stones where flowers should be. The last two lines complete the scene Blake is describing: Priests in black robes / binding with briars my joys and desires. Pain has invaded the world of innocence where love was combined with experience and now a garden of death replaces it. Blake sought to expose the social problems and the immorality that were happening around him. The church was filled with hypocrisy because these men talked the talk but did not walk the walk. One critic explains, ?Blake s poems appear the simplest in the world, but suddenly a deeper note, an allusion to hidden sufferings and wounds. . . (Jusserand 5:218). Blake isShow MoreRelated Essay of Comparison between The Tiger and The Lamb, poems by William Blake1506 Words   |  7 PagesEssay of Comparison between The Tiger and The Lamb, poems by William Blake The Tiger and The Lamb were poems by William Blake, a poet who lived in the 18th century. In this essay I am going to compare the two poems and examine links between them relating to rhymes, patterns and words used. Blakes background relates on the poems he wrote, and many of his works reflected his early home life. Blake in his childhood was an outcast, a loner, and didnt have many friends. His family believed Read MoreWilliam Blake Had A Strict Standard On How His Poems Should1431 Words   |  6 Pages William Blake had a strict standard on how his poems should appear. In his poems, he was not very concerned with grammar or spelling, even though he was writing in a time much after the official English language had been created. Much of his spellings are very old-fashioned to us and at times can sound very awkward. Even his readers in his time found that the wording and spelling of phrases and words was quaint. William Blake also used forms of punctuation that were not considered to be standardRead MoreComparison and contrast between Blake and Wordsworths views on London with poems London and London, 1802 respectively.1454 Words   |  6 PagesPoetry was an outsider to the cold, efficient, emotionless environment of the Industrial Revolution. Romantics of all arts criticized the changing ways of life and idealized the pre-industrial revolution era. London was the haven to this revolution, and the hell to all poetry. William Wordsworth and William Blake both denounced Londons ne w environment with their poems London, 1802 and London respectively. Both authors were against this transformation of the city because it destroyed all beautyRead MoreEssay on Biography of William Blake1631 Words   |  7 Pagesinspire your work and success. William Blake was a famous artist, engraver and poet. However, it was not until 1863 that he became famous when Alexander Gilchrist published his biography(Blake, William, and Geoffrey Keynes).Blake and his poetry have been compared to Shakespeare (Kathleen Raine). As an artist Blake was equated to Michelangelo. Being born during the time of both the American and French Revolution, William Blake was against both the Church and the State. Blake was a Dualist, believing theRead More The Effects of Industrialization in William Blakes London Essay example1023 Words   |  5 PagesThe Effects of Industrialization in William Blakes London London by William Blake is one example of Blakes disapproval of changes that occurred in his lifetime. In his poem London, from his work Songs of Experience, Blake describes the woes of the Industrial Revolution and the breaking of the common mans ties to the land, which he has brought upon himself. He describes the Thames River and the city streets as chartered, or controlled by commercial interests; he refers to mind-forgedRead MoreWilliam Blake s Poetry Of Innocence And Happiness1417 Words   |  6 PagesWilliam Blake was a poet, painter, and engraver, who was born in Soho, London on November 28th 1757. Blake lived in London at a time of great political and social change. The Industrial Revolution took place in 1760, the American Revolution began in 1775, and the French Revolution began in 1789, and all of these revolutions greatly influenced William Blake’s writing. Blake wrote his world famous Songs of Innocence in 1789 and later combined it with additional poems title d Songs of Innocence and ofRead More Comparing London by William Blake and Westminster Bridge by William Wordsworth811 Words   |  4 PagesComparing London by William Blake and Westminster Bridge by William Wordsworth William Blake was born in London in 1757. He was taught by his mother at home, and became an apprentice to an engraver at fourteen. In addition to poetry Blake spent much of his time painting. Blake lived on the edge of poverty and died in neglect. His poetry receiving little acclaim while he was alive. ‘London’ was written by Blake in 1789. Taken from Blake’s ‘Songs of Experience’, theRead MoreThe Marriage Of Heaven And Hell By William Blake1300 Words   |  6 PagesIn The Marriage of Heaven and Hell, William Blake explored and solidified his divergent religious beliefs through beautiful etchings and poetry. Blake had relatively nothing at stake in his opposition to the norm; he had been judged as an insane person for the majority of his life. However, Blake’s resistance to traditional Christian tenets was only part of his socioreligious defiance. Blake spoke against the very mode of popular thought through his writing, a revolutionary style of prose and nontraditionalRead MoreHow Blake and Wordsworth Respond to Nature in their Poetry Essay771 Words   |  4 PagesHow Blake and Wordsworth Respond to Nature in their Poetry What natural influences did Blake and Wordsworth respond to in their poetry? Blake and Wordsworth were under different influences stemming from their childhood. Wordsworths pleasant and simplistic life style in the country, contrasted with the harsh reality of life experienced by Blake in the City of London. This essay analyses how both poets expressed their very different views of London through their use of Read More Analysis of The Lamb and The Tyger by William Blake Essay1641 Words   |  7 PagesWilliam Blake was a first generation Romantic poet. Many of his poems were critical of a society who thought themselves to be almost perfect, a society run by, not their own free will, but the use of technology. He wanted people to question what they had always done, and whether it was morally right. He did so by using varying techniques that set up clashes between ideologies and reality. His poems allow us to see into ‘the eternal world of the spirit’ and his dreams of the sacred England

Sunday, December 8, 2019

Economics Gross Domestic Product

Questions: 1. Economic growth does not include increase in spending for social welfare payments and unemployment programs. Discuss why does economic growth not include spending for social welfare payments and unemployment programs. Also discuss the consequences on economic growth if it includes social welfare payments. 2. Consider the types of unemployment and their consequences. Discuss whether structural unemployment more or less serious than cyclical unemployment. Answers: 1. The Law of Okun examines a statistical relationship between unemployment and economic growth. The Gross Domestic Product of a country mainly gets over as the rate of unemployment rises above the natural rate. As a result, there is always a negative relationship between economic growth and unemployment programs. The economic health is mainly measured with the help of economic growth as it takes into deliberation the development of a country. The Law of Okun mainly analyzes the gap between economic growth and unemployment. It is predicted that a rising unemployment mainly leads to decrease in economic growth. Economic growth generates opportunities for jobs and leads to employment. As a result, the relationship between economic growth and employment stays strongly positive. Hence, economic growth does not include unemployment programs as unemployment mainly increases during depression that leads to fall in demand for both commodities and services. Economic growth can produce righteo us circles of wealth and opportunity. Economic growth does not include the unemployment programs as long-term rate of unemployment expresses to a deteriorating in skill levels and self-assurance. The unemployment programs provides an incentive to remain unemployed that reduces the economic growth. On the other hand, social welfare payments are not included in the economic growth as it is a part of double counting. If social welfare payments are zero, in all probability there will be very less economic growth due to implementing contracts as well as shielding property. The main reason for which it is not a part of economic growth as social welfare payments involves costly financing choices as well as dislocation cost. The welfare payment encourages the individuals to choose leisure over work and as a result, it encourages destructive costs. A social welfare payment provides an inducement to remain unemployed. As a result, allocation of resources also is distorted and leads to incompetence cost (Johnson, 2013). In case if economic growth is includes social welfare payments it will lead to slowdown in the economy. This is mainly because; Social welfare payments are connected with the exchange between the program of redeployment of income as well as monetary growth. If social welfare payment is included in economic growth, it will lead to lessening of lack of confidence with respect to rough as well as unanticipated expenditures. 2. A condition in which an individual in an economy is searching for as job is termed as unemployment. However, in such a situation an individual finds it difficult to get a job. There is a variety of unemployment such as cyclical unemployment, Structural unemployment, Voluntary and Involuntary unemployment as well as frictional unemployment. Cyclical unemployment is associated with business cycle that takes place in the economy. This type of unemployment takes place mainly during the recession period when demand for commodities and services in an economy decreases. The companies respond to this type of unemployment by cutting manufacture as well as putting down off employees rather than by reducing salary and costs. However, cyclical unemployment tends to disappear as the economy recuperates from recession or depression (Shimer, 2012). Another type of unemployment is known as Structural unemployment that mainly takes place due to some labor markets that have more employees compared to the jobs available. However, under this type of unemployment wages does not diminish to bring the market into equilibrium. Structural unemployment also takes place when the skills of the employees are not in high demand and as a result, in spite of possessing high skills they are not able to get a job. In other words, a disparity takes place between the skills of the employees and the requirements of the employers. Structural unemployment is considered a momentous issue as it tends to be mostly of a long-term variety. Seasonal unemployment is a part of structural unemployment that takes place as the demand for few employees diverges broadly over the course of the year. Seasonal unemployment is mainly considered as a part of structural unemployment because the skills of the cyclic workers are not required in certain labor markets for a t least some part of the time. However, seasonal unemployment is considered as less challenging as compared to structural unemployment. Similarly, when structural unemployment affects the local region of an economy, it is termed as regional unemployment (Diamond, 2013). The most common type of unemployment is frictional unemployment that takes place as employees take some time to shift from one job to another. This type of unemployment is also considered as the easiest form of unemployment. However, with the progression of technology the workers and the businesses had found it easier to look for jobs in a more capable manner. While the workers search for a new job they are considered to be unemployed however; unemployment as a result of frictional unemployment is considered to last for only short periods of time. As a result, it is not considered a more problematic from the economic point of view. This type of unemployment also takes place when students shift into the labor force for the initial time. Voluntary and involuntary unemployment is also a part of unemployment that takes place in the economy. Voluntary unemployment mainly takes place when an individual leaves his previous job at his own wish. Similarly, involuntary unemployment takes place when an individual is fired from his work. According to some economists, involuntary unemployment is a superior trouble as compared to voluntary unemployment. As compared to cyclical unemployment, Structural unemployment is more serious issue as a cyclical problem can be solved by merely persuading monetary growth with low rates of interest. On the other hand, structural unemployment imitates a severe problem and it does not depart even if the financial recovery increases grip. References Diamond, P. (2013). Cyclical unemployment, structural unemployment. IMF Economic Review, 61(3), 410-455. Johnson, H. G. (2013). International Trade and Economic Growth (Collected Works of Harry Johnson): Studies in Pure Theory. Routledge. Shimer, R. (2012). Reassessing the ins and outs of unemployment. Review of Economic Dynamics, 15(2), 127-148.

Sunday, December 1, 2019

Sarans Essays free essay sample

The ancient ideal the Greeks in ancient times and education the tendency today job oriented education the drawbacks of specialization education for livelihood. The ancient ideal of education was that education should be for life and not for livelihood. Knowledge was regarded as an end in itself and not a means to an end. The ancient ideal of education was a liberal one. Students were required to make a study of a variety of subjects, so that they could make a comparative study and develop their judgement and critical faculty. Knowledge was looked upon as a valuable possession which one had to try to acquire with much trouble and difficulty. Ancient scholars thought nothing of travelling to distant, lands to drink at the fountain head of knowledge. They would seek learned teachers and become their willing disciples. The ancient Greeks held the view that education had to help a man to have a balanced and well-integrated personality. We will write a custom essay sample on Sarans Essays or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It had to help him to achieve harmony within his own being by attaining a balance of body, mind and spirit. It had also to help him to achieve harmony with his environment and his fellow human beings. Education for life is meant to make a man liberal, tolerant and broad minded in his outlook. The tendency today, however, is towards providing for a Business Education or an Education for Livelihood. Todays education is a job oriented education. As a result of this, many Business Colleges have sprung up which are supposed to train people for particular jobs. The knowledge imparted in these colleges is rather limited in scope. It is restricted to whatever is connected with a special profession or trade. Though specialization is supposed to lean to thoroughness and efficiency, it has its own drawback. The students who go in for a Business Education become narrow minded. They lack tolerance and the ability to understand anothers point of view. They study everything from the view point of usefulness and not for aesthetic pleasure. They may not be able to relax and enjoy a book for its own sake if it has no connection with their trade or profession. They may never be able to enter and enjoy the magic regions of art and literature. Education for livelihood does not encourage a student to think for himself and to develop his creative and critical faculties. As his field of study is very narrow, he does not have a chance to make a comparative study, to judge the merits and demerits of other subjects.

Tuesday, November 26, 2019

Advertising Images, Industry and Audience

Advertising Images, Industry and Audience Advertising Slim, sleek and smooth; these are not adjectives that describe a human being. These are words presently used to advertise products, be they cars, laptops, mobile phones and the like. How a product is described creates consumer curiosity and this leads to taking a step further in creating the look that goes with the description as suggested by Berkowitz et al. (1994).Advertising We will write a custom essay sample on Advertising: Images, Industry and Audience specifically for you for only $16.05 $11/page Learn More Product designers have to work consistently in creating an image of a product that will go beyond the customer’s imagination and, therefore, entice him/her to prefer that particular product to the competitor’s product. This goes agrees with the saying; image is everything. How a product is presented to the audience is far more important than the emphasis on its technological or feature prowess. This is because consumers ar e more focused on the looks rather than the performance as most of them would forego the former for the latter. This is exactly what Samsung Galaxy SIII has adopted. Advertisers have adopted the phone’s amazing features and performance and added a magic touch by presenting it as a phone with human capabilities. This does not mean, however, that the phone has adopted Artifical Intelligence (A.I.) technology. Rather it has come up with innovative technology that has an encompassed an array of verbal and facial features in a phone. This is the punch line of the phone. It captures the consumer’s wildest imagination. Probably the inspiration behind this feature was to come up with a phone that could understand the human language; one that was capable of having a ‘conversation’ with the user. With the voice recognition feature, one can actually speak an instruction and the phone complies accordingly. Therefore, in line with this capability, advertisers are marke ting the phone with the slogan: designed for humans, inspired by nature. Target Audience The physical description used is similar to the three words above, slim, sleek and smooth. It has rounded edges and a very solid look. The large 4.8 inches-high definition display has created a friendlier user interaction experience as the user can open different window tasks and work on them concurrently. This has also been aided by the 1.6 GHz processing speed of the device that enables faster processing of tasks. These are qualities that every busy executive will be attracted to. The price tag further indicates that the phone is not available for just any individual in need of a phone. Rather, it is available for those that can comfortably pay for it and maximize its full potential. A magazine review of the phone has indicated that the innovative phone is targeted for the middle class.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is because these are individuals who try and collect ‘new arrivals’ that validate build their image in the eyes of their peers. In one way or another, they are innovators as they tend to purchase items that have been recently introduced in the market. The digital spark marketing blog has also indicated that the main target market of the phone is the millennial category. These are individuals who keep up with changing trends to ‘stay’ ahead of others. Hard-selling the Samsung Galaxy SIII According to Jobber (2000), hard-selling approach tries to convince customers that one product is superior over another based on direct comparison. This is what Samsung Galaxy SIII has adopted. The technological giant has embraced the hard-selling tactics in selling the Galaxy SIII. The main reason for this approach is the ongoing battle for market share in the smart phone industry. The main rival of Samsung is Apple. The latter has a lso come up with innovative products that have a particular appeal to the younger generation. This is a segment that cannot be ignored as its huge market potential boasts of up to billions of sales. This is the market that Samsung has been trying to tap into. The Galaxy advert, particularly, goes head to head with the competitor in trying to portray the superiority nature of the Galaxy to the competitor’s product, the latest iPhone 5. This has been evidenced by signifying one of the phone’s features that of direct file sharing. Two young men are shown transferring data by simply touching their phones in front of the iPhone 5 purchasing line. This advert clearly creates product differences and the superiority of the phone in the minds of consumers. This product demonstration sends a signal to the customer that the Galaxy phone is more superior, based on demonstrating one powerful key feature: data transfer. The fact that it has been shot in front of the iPhone purchasin g store is no accident as it shows the phone is more powerful than that of the competitor. ‘Exciting characteristics’ According to Hanna and Newman (2001, p.153), the Kano Model suggests’ excitement characteristics’ are features, characteristics or benefits that go beyond the customer’s wildest expectations and offer them unparalleled user experience. This is a supplement of the ‘must-have’ characteristics which are features or benefits that if a product does not have then it is not a product that services the customer needs. It is widely known what ‘must-have’ characteristics a phone should possess. These include texting capabilities, a call log, an organizer among other attributes. This is what the Galaxy has capitalized on.Advertising We will write a custom essay sample on Advertising: Images, Industry and Audience specifically for you for only $16.05 $11/page Learn More Besides the essentials o f a phone, Samsung has gone further to introduce features that are way beyond the customer’s imagination. For instance, the phone can share data in the form of files, music or photos directly to another Galaxy phone by simply touching the two phones. This means that one does not have to go through the tedious process of using Bluetooth data transfer, such as activating, searching for devices, inputting codes and finally transferring. This is a lengthy process that has been eliminated hence faster data sharing. Another exciting characteristic is the phone’s stunning picture taking ability. Despite having a 4.8 inches- high definition display that freezes images as they are and the 8 Megapixels capacity, the user can flip the picture and write a note on the back, just as one would do at the back of real photos for memories sake. Such characteristics create an appeal towards potential users of the phone hence translate to increased sales as individuals would want to exper ience such unique experiences. Advertising variables The Galaxy SIII is a sleek phone and makes a statement by itself. It simply cannot be classified as just any other phone as its technological features and stylish looks have placed the phone in a class of its own. Of course, everybody would want a piece of the pie but the shiny price tag detail makes the whole difference. The phone fetches a retail price of around 650 to 700 dollars. This not affordable to everyone and therefore creates a class element. This goes with its target market, the middle class. Moreover, promotion strategy of the phone aims at targeting the youth aspect of the population, particularly the student group. This is characterized by the back-to-school discount offers that present themselves every September for a limited period of time. Press conferences as well as social media tactics aim to focus on delivering the message of â€Å"buying the phone† equals â€Å"join the cool group†. Samsung has recognized the huge teen potential in influencing market buying trends.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is in accordance to Zollo (1989) who indicates that teens in particular are big spenders of their personal or their parents’ money. Based on this analysis, the Galaxy SIII purchase can also be viewed in terms of gender. This is because it has been shown that boys earn more than girls due to a variety of reasons hence become more inclined to buying the phone than compared to girls of lower income revenues. Samsung Galaxy SIII versus Apple’s iPhone 5 Both Galaxy and iPhone have recognized the importance of brand design and have proceeded to creating ‘Slim, Sleek and Smooth’ phones. The products have exquisite designs that have appealed to potential customers based on their appearance hence offering similar advertising strategies. Technological innovations Technology is rapidly changing and every firm must come up with innovative ideas that portray the company as in line with the changing demands of technology for their survival. This is a major factor t hat has been embraced by both Samsung and Apple. These two technological giants are big on innovation and encourage it in their products. This is seen by the innovative features manifested in the Galaxy and iPhone 5. Everybody likes to be associated with the current trends and, therefore, advertising these products as technology leaders translates to increased market sales. Friendly customer experience Both products offer a friendly customer experience to users as their products are easy to use. For instance, the Samsung SIII has an inbuilt user manual that helps users navigate through the phone with ease. iPhone 5, on the other hand, has touch screen â€Å"gestures† meant for zooming and scrolling through the 4 inch display. However, one advertising strategy difference that sets the iPhone 5 apart from the Samsung Galaxy SIII is the use of speculation to create customer interest. Apple is very good at maintaining secrets for as long as it is necessary in order to keep people guessing. This has worked very well as the media is always looking out for the next new thing. This is particularly true for iPhone products. Apple uses this strategy and evokes further speculation by providing virtually no information. People want to know how the new iPhone differs from its predecessors and look out for new innovative features. The media speculation and buzz helps create free consumer interest and when the product is finally released, the product is the next sought after thing in the market. This is characterized by the long queues witnessed at the purchasing stores on the sales date. The information provided above shows the importance of advertising strategies for firms that are keen on getting their products to the market and the variables affecting such strategies, particularly the image, industry and audience. References Hanna, R. Newman, K., 2001, Integrated operations management , Adding value to customers, Prentice Hall, New York. Jobber, D., 2000, Princip les and practice of marketing, McGraw-Hill Publishers, New York. Berkowitz, E., Kerin R., Hartley S Rudelius W. 1994. Marketing, Ohio, South-Western College Publishing. Zollo, P., 1989, As the century turned, McGraw-Hill publishers, New York.

Friday, November 22, 2019

Learn About the Verb Essere (To Be) in Italian

Learn About the Verb Essere (To Be) in Italian Essere is an irregular verb (un verbo irregolare); it does not follow a predictable pattern of conjugation. Note that the form sono is used with both  io and loro. Grammatical Notes Essere is used with di name of a city to indicate city of origin (the city someone is from). To indicate country of origin, an adjective of nationality is generally used: He is from France He is French È francese. Io sono di Chicago: tu di dove sei? (Im from Chicago; where are you from?) Essere di proper name is used to indicate possession. No apostrophe s is used in Italian to indicate possession: It is Annas It is of Anna È di Anna. Questa chitarra à ¨ di Beppino; non à ¨ di Vittoria.  (This guitar is Beppinos; its not Vittorias.) To find out who the owner of something is, ask Di chi à ¨ singular or Di chi sono plural. Di chi à ¨ questo cane? Di chi sono questi cani? (Whose dog is this? Whose dogs are these?) Essere as an Auxiliary Verb Essere is also used as an auxiliary verb in the following cases: Reflexive verbs: those verbs whose action reverts to the subject, as in the following examples: I wash myself. They enjoy themselves.Impersonal form: as in the English equivalents one, you, we, they, or people verb. Si mangia bene in Italia - People (They) eat well in Italy.Passive voice: in a passive construction the subject of the verb receives the action instead of doing it, as in the sentence: Caesar was killed by Brutus. The present tense (il presente) of essere is as follows: Conjugating the Italian Verb Essere in the Present Tense SINGOLARE PLURALE (io) sono I am (noi) siamo we are (tu) sei you are (fam.) (voi) siete you are (fam.) (Lei) you are (form.) (Loro) sono you are (form.) (lui) he is (loro) sono they are (fam.) To Be, or Not To Be?: Compound Tenses The compound tenses are verb tenses, such as the  passato prossimo, that consist of two words. The appropriate tense of  avere  or  essere  (called the  auxiliary or helping verbs) and the past participle of the target verb forms the verb phrase. When using  essere, the past participle always agrees in gender and number with the subject of the verb. It can therefore have four endings:  -o, -a, -i, -e. In many cases intransitive verbs (those that cannot take a direct object), especially those expressing motion, are conjugated with the auxiliary verb  essere. The verb  essere  is also conjugated with itself as the auxiliary verb. Some of the most common verbs that form compound tenses with  essere  include: andare (to go)arrivare (to arrive)cadere (to fall, to drop)costare (to cost)crescere (to grow)diventare (to become)per durare, continuare (to last, to continue)per entrare (to enter)morire (to die)nascere (to be born)lasciare, partire (to leave, to depart)stare, rimanere (to stay, to remain)ritornare (to return)uscire (to exit)venire (to come)

Thursday, November 21, 2019

Critically discuss the historical-cultural context of human rights Essay

Critically discuss the historical-cultural context of human rights. Does their context differ across cultural boundaries and if - Essay Example In academic literature, the school of thought that who argued against universality in relation to human rights are today establishing new perspectives regarding human rights. This school of thought, now incorporates cultural elements within a universal concept related to human rights, instead of directly criticizing the idea of universality (Hey 2000, p.17). This approach taken in regard to human rights paves way for a focus on various issues affecting the society and the implications in terms of establishing human rights that are recognized internationally. Further, there is a likelihood of a new universalism being born as a result of globalization. This new universalism related to significant developments that have occurred globally in terms of theories and politics related to human rights. In practice, various rights that exist within the society are now viewed as being interdependent. However, there is also an increasing recognition of cultural diversity thus resulting in varying concepts related to rights in regard to a new universalism. For example, the establishment of the internationally recognized criminal tribunals in countries such as the Netherlands or Tanzania, reflect on a consensus for international responsibility, and also accountability in regard to serious crimes that are against humanity. In essence, this paper explores the historical-cultural context related to universality of human rights. (Hey 2000, p.19). Universality is an important characteristic related to human rights and by definition, human rights denotes the rights available to every human being and hence, considered universal. Each human being is considered a holder of human rights that are independent of their origin, their daily activities, where they reside and their citizenship or community. Universality in regard to human rights is often influenced by other factors associated with human rights, and human rights are categorical, egalitarian and indivisible (Onuma 2001, p.33). In essence, a review of universalism and relativism reveals a build-up of two different terminologies, however; the counterpart of the former term is particularism and for the latter term is absolutism. The main reason for the misconception revolves around an assumption identifying universalism as being only legitimate through absolute justification. As a result, a relative means of legitimization can establish only a justification considered relative. The result in this sense related to the proponents advocating for human rights tends to establish an absolute justification in terms of the set human rights. This assumption is influenced by the view that relative justification is not appropriate to establish universality related to human rights (Onuma 2001, p.42). On the other hand, it could be argued that this two terms lack direct association, which creates consequences in regarding to developing an understanding of the universality related to human rights, and also attempt to esta blish a justification. Human rights often struggles as a result of particular interests among states that place priority for sovereignty over universality related to human rights. In addition, the private sector also impacts on human rights as a result of focusing on self-regulating approaches and capitalizes to establish their influence relative to certain limits. Further, this challenge forms part of

Tuesday, November 19, 2019

Should we give tax breaks to companies developing drugs for rare Essay

Should we give tax breaks to companies developing drugs for rare diseases - Essay Example It will only hasten their death. Since it is within the power of the government and tax payers to prevent these deaths by offering tax support, then so be it. After all, they would want the cure if they were afflicted with the minor, yet life threatening illness themselves. Creating an orphan drug is more of a labor of love for these companies because the return on investment is slow. However, the government, under the â€Å"Orphan Drug Act† provides tax breaks to companies like Genzyme, who create these kinds of drugs. That tax break alone helps ease the burden of r&d cost for the company. As such, the company can pass on the savings to the patients who do not have to pay unrealistic costs for the drugs because the company can afford to sell the drugs directly to the doctor specialist in almost all cases. The sentiment against the use of tax money in r&d for orphaned drugs do so under because the actual cost and length of time spent on the development the drug remains unknown and debatable to the tax payers. The taxpayers would rather that the tax money go to subsidizing healthcare for many instead. However, the needs of few will also affect the many because research into orphan drugs sometimes turns up valuable information or advancements for current medical drugs as well. Therefore, it has a payback appeal in a certain way. However, collaboration between small and large pharmaceutical companies is not an option because the big companies will be concentrated on quick ROI and the integration of their current crop of products in the orphaned drug. In other words, the small companies will be forced to play the big game because they are being financed that way, even though that is not the main concern of their research. Having read all the articles that accompanied this paper, and based upon the results of my own research readings, I will have to support the move to use taxpayer funding for the orphaned drugs and rare disorders research. The

Sunday, November 17, 2019

Socio-Economic Consequences of Ecotourism Essay Example for Free

Socio-Economic Consequences of Ecotourism Essay Discuss the environmental and socio-economic consequences of ecotourism. What additional factors need to be considered in establishing ecotourism projects? Ecotourism aims to protect landscapes and wildlife, promoting also financial benefits to the local communities. According to Chaynee (2010), in Malaysia, ecotourism is the second largest source of Gross Domestic Product. It provides job opportunities and stimulates voyagers to show respect for the conservation of the environment. There are numerous positive and negative effects of ecotourism, and as a result, there is the need to apply additional actions to minimize the unbalanced outcomes. This essay will discuss the environmental consequences of ecotourism, such as, the conservation and deterioration of the surrounding areas. Secondly, it will analyse the socio-economic effects; finally the essay will suggest some factors for future ecotourism projects. The implementation of ecotourism has positive environmental consequences. Firstly, ecotourism allows the discovery of new places and the improvement on territory conservation. In her case study, Nikitina (2007) shows that in Russia, ecotourism has been showing off the natural areas, which during the Soviet Period were strictly protected. She also points out that the populations have more appreciation of the nature. What this means is that ecotourism may be seen as an environmental education program. Ecotourists are interested to respect rules and acquire knowledge about nature; consequentially, local communities may look at tourists as a correct model to imitate (Chaynee 2010; Waylen et al. 2009). Furthermore, according to Chaynee (2010), there is a positive impact on the attitude of local people towards conservation of their own culture. Being ecotourists interested to learn, local communities are incited to protect the cultural property value such as rituals, ceremonies, arts and crafts. However, besides protecting natural sites, ecotourism may also be the indirect reason of negative environmental consequences. This view is commonly shared; as Hueter in Jaffe (2009: 1) states, â€Å"There comes a time when you have so much interference through ecotourism that you affect the thing you’re trying to protect†. The reason for this could be that as ecotourism is becoming a phenomenon widely promoted, the large number of ecotourists attracted, may cause a higher rate of pollution and an increased deterioration of the environment. The island of Damas shows how over-crowing of tourists influences the natural behaviour of wildlife; penguins in contact with people may abandon their own natural habitats (Ellenberg in Jeff 2009). In addition, in Tortoguero, the significant amount of rubbish left by tourist harms the habitat of the animals (Meletis in Jeff 2009). Furthermore, according to York (2005), the establishment of tourist accommodations and the need of firewood have caused water contamination and deforestation. In conclusion, environment and wildlife are often victims of the ecotourism activities. Furthermore, ecotourism produces consequences in the socio-economic status of the local community, as the creation of new businesses increases job opportunities and improves the economy. For example, it involves host communities in the tourist industry, such as restaurants, accommodation, and local tours. In addition, in Zapovednik, a natural area in Russia, extra financial helps often occur by visitors for supporting the population (Nikitina 2007). On the other hand, it needs to be underlined that socio-economic consequences can also be negatives. A study to find out the effects of ecotourism on the Masai population claims that â€Å"The Masai have faced eviction from tribal lands, economic dislocation, assaults on traditional values, and environmental degradation† (York 2005: 2). For the local community, forests were the main source of income, allowing them to practice farming and other activities. However, since wildwood has become protected for the landscape conservation or destroyed for lodge constructions, the Masai are unable to use the natural resources for practicing their own businesses. In addition, in these places, industries duplicate traditional homemade products and sell these at a cheaper price; as a result the local economy is compromised (York 2005). Secondly, he believes that the prices of products and services have increased as an economic result of the turnout of a wide number of tourists. Indeed, in the Philippines, many people migrate due to the higher cost of living. Furthermore, a lack of water emerges due to the growing demand, both from the tourist facilities and local families (ibid). In conclusion, the drawbacks for the local people are various. Almost all of the above outcomes, both environmental and socio-economic, may be improved by applying corrective actions when considering future projects. Firstly, according to Libosada (2009) ecotourism should be managed like as a business and seen as a networked industry: tourist agents should work on tour promotions, the host communities provide accommodation, and the government should fix rules within the ecotourism business. In fact, a successful model for the development of ecotourism requires the participation of all of the subjects involved. In addition, by developing an accurate framework become possible resolving the conflict of interest between them, planning the use of resources and also auditing the results during the implementation of the project. Furthermore, in order to avoid some negative effects of mass tourism, Libosada (2009) suggests to identify the physical limits of the local area, in relation to carrying capacity of tourists, and use these limitations to plan future strategies; this is known as the LAC concept. Another example of how minimize the environmental deteriorations is the creation of buffer zones close to the core-protected areas. In these are promoted all the tourist activities in order to attract people and leave the protected sites intact (Nikitina 2007). Finally, in order to prevent the migration of local people, Jaffe (2009) points out that an agreement should ensure that they are employed in the village activities, so that money remains in the economy of the local area. This essay has discussed the wide impact of ecotourism on the environment, and how it may affects the socio-economic status of the communities. The several drawbacks may be minimized with the adoption of an accurate framework as guideline, the creation of buffer zones and the identification of physical limits of the ecotourism hosting areas. These actions may be fundamentals for the establishment of future ecotourism projects. Therefore, co-operation between government, local people and tourist industry is the key tool. If all the potential beneficiaries of the projects work together for the same targets, ecotourism will be more profitable and successful. List of References Chaynee, W. (2010). Benefits of Ecotourism for Local Communities. Available at: http://www.mier.org. [Accessed 22/05/10]. Jaffe, E. (2009). Science News.  © 2009 Science Service, Inc. 170(14). Libosada Jr. C.M. (2009). Ocean Coastal Management, 52, 390–394. Available at: http://www.elsevier.com/locate/ocecoaman. [Accessed 15 Nov 2012]. Nikitina, E (2007) Ecotourism: an Opportunity for Sustainable Development Available at http://www.russianconservation.org [Accessed 19/05/09]. Waylen, K.A., McGowan,P.J.K., Pawi Study Group and Milner-Gulland, E.J. (2009). Ecotourism positively affects awareness and attitudes but not conservation behaviours: a case study at Grande Riviere, Trinidad. Fauna Flora International Oryx. 43(3), 343–351 Available at: http://journals.cambridge.org [Accessed 28/05/10]. York, S. (2005) Eco-Tourism Can Be Both a Boon and a Curse for Indigenous Peoples. Available at: http://commongroundmag.com. [Accessed 16/05/06].

Thursday, November 14, 2019

Dylan Thomas :: Biography Biographies Essays

Dylan Thomas      Ã‚  Ã‚   "There is in the Welsh bardic tradition much that is absolutely fundamental to Thomas' writing: its highly lyrical qualities; its strict formal control and an essentially romantic conception of the poet's function in society." (Selby 98) These traits parallel the three themes that will be belaboured in this essay: the aural/oral appeal of Dylan Thomas' work; his meticulous obscurity; and the role of the poet in society.    I:  Ã‚  Ã‚   One of Thomas' more controversial and distinctive characteristics is his musicality. It is surprising that anyone would bring this up as a complaint; music is considered by many to be the purest art, and the highest poetry that which approaches nearest to music. Perhaps it is understandable that those critics who would limit meaning and contextualise art would also be aesthetically oriented such that they would find it offensive that a form for the eyes and mind should be so solicitous of the lips and ears.    It is also suggested that Thomas may be sacrificing meaning to sound, but this is hard to swallow when one considers the amount of effort he puts into codification (showing attention to meaning) and the fact that his poems simply aren't nonsense.      Ã‚  Ã‚  Ã‚  Ã‚   While attention to sound is considered a minor matter in many modern critical streams, it has always played a privileged part in Romantic aesthetics:    Sounds as well as thoughts have relation both between each other and towards that which they represent, and a perception of the order of those relations has always been found connected with a perception of the order of the relations of thoughts. Hence the language of poets have ever affected a certain uniform and harmonious recurrence of sound, without which it were not poetry, and which is scarcely less indispensable to the communication of its influence, than the words themselves, without reference to that peculiar order. (Shelley 92)    Even if it is true that the sound in some way detracts from the meaning, it is only in a temporary fashion, and is calculated. Stewart Crehan suggests: "Thomas' obscurity is calculated to foreground sound and its pleasures before the meaning sinks in." (Crehan 42) The sound has a hypnotic quality which opens up the mind and makes it more susceptible to the subtle suggestions of murky metaphysical musings.

Tuesday, November 12, 2019

Jonathan Livingston Seagull Essay

Like Starsky and Hutch, Jaws and flared jeans, Jonathan Livingston Seagull was one of the hits of the 1970s. It was even made into a movie. But what exactly is this book, and is it still worth reading? Bach’s bestseller is an uplifting fable of a seagull, Jonathan, who decides he is much more than just a seagull, who wants something else out of life. It consists of fewer than 100 pages, including many dreamy photographs of gulls in action. The book is now a symbol of the alternative or New Age spirituality that emerged at this time – yet as many have noted, Jonathan’s experience in the story is an allegory for the life of Jesus Christ. Flying into the unknown Jonathan is different to other birds in his flock: â€Å"For most gulls, it is not flying that matters, but eating. For this gull, though, it was not eating that mattered, but flight.† His father tells him that â€Å"The reason you fly is to eat†, and that flying for the sake of it is not done. Still, Jonathan spends his days experimenting with high-speed dives and flying very low over the water. He wants to push his limits, to find out what is possible. Often, it ends in desperate failure. He resigns himself to just being part of the flock, doing things the way they had always been done. But one day he tries a dive, and is able to accelerate to a hundred and forty miles per hour, â€Å"a gray cannonball under the moon†. The next day, he goes even beyond this, over two hundred miles per hour, the fastest a gull had ever flown. In his celebration Jonathan flies down from the heights and flies right through his own flock, luckily not killing anyone. He realizes he has taken his species to a new level. Once he teaches them what he knows, he thinks, they will no longer have a tired life of going from one fishing boat to another, picking up fish heads just to survive. He will show them a higher level of existence. Genius banished Yet the next day, Jonathan is summoned to stand before the gull Council. For his ‘reckless irresponsibility’ he is shamed and banished from the flock. He is told he does not understand the purpose of gull life – to eat to stay alive as long as possible. Out at the Far Cliffs, Jonathan spends his days alone, sad not so much for himself but for the possibilities the flock has spurned. For all the time he is finding new ways to do things. From his flying experiments he discovers that a controlled high-speed dive into the water can get the better-tasting fish which swim some distance below the surface. Ironically, his love of flying itself has lead to an abundance of food. Jonathan later meets a group of more advanced gulls, gulls like him who fly for the sake of it. They take him into another dimension, a sort of heaven for gulls, and he is told that he is a one-in-a-million gull, because he has learned the lesson of life: that it is not just to ‘get throughâ⠂¬â„¢ but to seek your own perfection in some way. Most gulls have to go through a thousand lives before they realize this. In the author’s words: â€Å"We choose our next world through what we learn in this one. Learn nothing, and the next world is the same as this one, all the same limitations and lead weights to overcome.† We must seek our own perfection; this is the reason for living. Final word It might take only half an hour to read, but Jonathan Livingston Seagullcan clear the mind and lift the sights, like a walk on the beach breathing in the salty air. It is easy now, 35 years on, to overlook the originality of the book’s concept, and though some find it rather naà ¯ve, in fact it expresses timeless ideas about human potential. When you go to the seaside you see gulls always squabbling over a single french fry or a bread crust, and think, ‘How they squabble over nothing!’ Yet this book shows us that most people are like the gulls in Jonathan’s flock: if they only got out of their narrow mindsets they would realize what riches awaited them. Like the British explorer of the same name, Jonathan Livingston knows that â€Å"The gull sees farthest who flies highest†. If pondering big changes in your life, this book may inspire the confidence you need. it teaches us to do what you want to do ignoring what others will think of you.. but we sho uld full heartedly practice to achieve our dream just like Jonathon Livingston ,each time he practice he comes to know the mistake in his fly wants perfection so he spends days and nights learning more about the speed and flight. That’s all I wanted to answer.. The first lesson that became obvious to me was the lesson of how to live freely. To be able to live the way you want and not caring about the opinions of others. This seems to me to be the most important lesson I have learned from this book, because even though this may be the hardest lesson to follow I believe it gives you the greatest satisfaction. I have learned in recent years that by just following the â€Å"flock† you can cause yourself to be very disappointed, but by following your own heart you can surprise yourself as to how happy you can be. Starting now and continuing into the future I plan to live by my own values and not be ashamed if I think differently from the rest of my peers. To truly live freely though, it is inevitable that some tough choices will have to be made and that is the second lesson I attained from the book. Throughout our lives we will be faced with choices and it is our decision to either choose the path that will let us be truly and freely happ y or the path that others think we should follow. Applying this to my own life may be a little hard at first because it is always difficult to go against the grain but I think that over time by gradually making proper choices for myself I could finally reach my true happiness. Another lesson that affected me was how we need to challenge our own limiting self-beliefs. From the time we are born we are told what is right, what is wrong, and what to believe.

Saturday, November 9, 2019

Wobbling Pivot

The Wobbling pivot was that there was two men fighting over a bicycle and there were people listening to them in Attainment Square. There was a riot that had happened in China where there was a riot that happened and there were a lot of people protesting for domestic tranquility in Beijing. In the streets of Changing there were people in taxis and most of them that took a ride was businessman and foreigners because the fares prices were very high. There were policeman that were extremely violent or didn't care about their actions about how hey treated people in certain cities and china as a whole was corrupted.For example when some girl had been raped and killed there was no Justice against that and the family pleaded for a trial and they got it but it took a while. Another example is when the girl had got murdered and was raped and she died and the young girl funeral was held but officials said that killing is not a crime. Also there were people trying to fight for their individual rights like people had anger over the unsafe mines and the polluted water that was not safe to drink. There were unsafe working intuitions and endless demands of local officials for bribes and sex privileges.There had been a problem with the farming with the water supplies poisoned and their crops being ruined and there could be rising Incidences of cancer and that was a panic. There were peoples homes destroyed for no apparent reason and If they resisted thousands were fined and even going to Jail some of the time. The main two things that the officials wanted were money and power which they only got If from family or any kind of racial connections. There were many cities that were under attack in China and the people still protested and many were killed and very few police officers.If you broke any laws In China you may have been sentenced to death regarding these protests. There were other things Like Education, public safety; food security and culture were nit high state spendin g priorities but they focused more on passing examinations which meant you were a certain elite status. The state did not supply food, housing or water so It was up to you for survival Wobbling Pivot: Chapter 1 summary By Patriarchate-Spacewalking ring to fight for their individual rights like people had anger over the unsafe mines crops being ruined and there could be rising incidences of cancer and that was a panic.There were peoples homes destroyed for no apparent reason and if they things that the officials wanted were money and power which they only got if from police officers. If you broke any laws in China you may have been sentenced to death regarding these protests. There were other things like Education, public safety; food supply food, housing or water so it was up to you for survival

Thursday, November 7, 2019

A Fool Knows Best Essay

A Fool Knows Best Essay A Fool Knows Best Essay Nicholas Lipinski Mr. Lauchlan World Literature 28 October 2012 A Fool Knows Best It seems very unlikely that a gravedigger, with no education or sense of knowledge, would have an effect on an intelligent prince. It also seems highly unlikely that a half-dug grave containing skulls, bones, and rotting decay would provide William Shakespeare a perfect opportunity to employ comedy in Hamlet. However, Shakespeare has taken hold of this opportunity to provide a discussion full of jest, remarkable word-play, and clever humor. Using these thematic elements, he forces Hamlet to question â€Å"his inability to recognize how a major way of knowing restricts both his love and his philosophy† (Hunt 141). In other words, Hamlet becomes aware that man is truly the very â€Å"quintessence of dust† (Shakespeare 103) and no matter if the man be a great king or simple peasant, all return to nothing. The comedic value of the gravedigger becomes apparent before he and Prince Hamlet even speak. He sings while digging and Shakespeare’s audience i s in the same state of surprise as Hamlet. â€Å"Has this fellow no feeling of his business?† (Shakespeare 243). The digger seems to have no sense of his work but still eventually gains the respect from Hamlet with his ready tongue and wit. In a humorous dialogue between the two, they discuss what exactly lies in the grave: HAMLET: What man dost thou dig it for? GRAVEDIGGER: For no man, sir. HAMLET: What woman then? GRAVEDIGGER: For none neither. HAMLET: Who is to be buried in't? GRAVEDIGGER: One that was a woman sir, but, rest her soul, she's dead. (Shakespeare 247) The gravedigger, unlike Hamlet, does not see the skulls and bones of the dead the same persons who they once belonged too. Ophelia is no longer a woman; in fact she is dead. The gravedigger has something Hamlet does not; â€Å"his view of experience is truly decorous. He is able to isolate joys and beloved individuals in their own times, not insisting that a past experience be unnaturally superimposed upon the p resent† (Hunt 143). Hamlet wishes death was non-existent and he finds it depressing whereas the gravedigger can acknowledge it with humor. Hamlet cannot accept the natural process until he actually holds a skull in his hand and examines â€Å"what a piece of work [that] is a man† (Shakespeare 101). Hamlet takes the skull of Yorick and examines it, and at this turning point, begins to oppose the play's initial premise of human imperfection. He cannot yet sing while grave-making like the gravedigger, but now the â€Å"custom hath made it in him a property of easiness† (Shakespeare 243). Hamlet’s belief that man is nothing turns to something real. â€Å"He can trace the dust of a world-conqueror until he finds it stopping a bung-hole and without considering a jot too curiously† (Reno 110). The fact that Yorick, someone who played a prominent role in young Hamlet’s life, is now a pile of decay in the dirt has a profound effect on Hamlet. He could be looking at two skulls, one Alexander’s, the world-conqueror, and the other Yorick’s, and he would not be able to tell the difference. All return to nothing. This concept of nothing is very apparent in Ernest Hemingway’s â€Å"A Clean, Well-Lighted Place.† This short story studies the inevitability of death and how there are always two contrasting views present. One view on life is hurried and impatient; not understanding of others. The second view is the opposite. It is patient and wise; knowing that death is near. The elder waiter is a practitioner of the second viewpoint as he reprimands the younger waiter for his rush. â€Å"What is an hour?† asks the older waiter (Hemingway 98). To the elder waiter, time is not important. Time is nothing. Death is the only thing to be certain of. This brings the discussion back to the graveyard where the digger uses time as his ally. Hamlet asks, â€Å"How long is it since [you became a

Tuesday, November 5, 2019

Classroom Testing Best Practices and Applications

Classroom Testing Best Practices and Applications In its simplest form, classroom assessment is about collecting data, looking for mastery of content, and guiding instruction. These things are more complex than they sound. Teachers will tell you that they are time- consuming, often monotonous, and seemingly neverending. All teachers are required to assess their students, but the good teachers understand that it is more than just assigning grades for a report card. True classroom assessment shapes the ebb and flows within a classroom. It drives daily instruction becoming the engine for not only what is taught, but how it should be taught. All teachers should be data-driven decision makers. Every individual assessment provides critical data that can potentially provide us with another piece of the puzzle to maximize a single student’s learning potential. Any time spent unwrapping this data will be a worthy investment to see a dramatic increase in student learning. Classroom assessment is not one of the glamorous aspects of being a teacher, but it may be the most important. To put it simply, it is hard to know how to get somewhere you have never been if you do not have a map or directions. Authentic classroom assessment can provide that roadmap, allowing every student to be successful. Utilize Standard Based Benchmark Assessments Every teacher is required to teach specific standards or content based on subjects taught and grade level. In the past, these standards have been developed by each state individually. However, with the development of the Common Core State Standards and the Next Generation Science Standards, many states will have shared standards for English Language Arts, Mathematics, and Science. Standards serve as a checklist for what is supposed to be taught throughout the school year. They do not dictate the order in which they are taught or how they are taught. Those are left up to the individual teacher. Utilizing a benchmark assessment based on standards provides teachers with a baseline for where students are individually as well as where the class is as a whole at selected checkpoints throughout the year. These checkpoints are typically at the beginning, middle, and end of the year. The assessments themselves should include at least two questions per standard. Teachers can build a solid benchmark assessment by looking at previously released test items, searching online, or creating aligned items themselves. After the initial assessment is given, teachers can break down the data in a variety of ways. They will get a quick idea of what each individual student knows coming into the year. They can also evaluate whole group data. For example, if 95% of the students get all the questions correct for a particular standard, the teacher should probably teach the concept early on in the year without spending an inordinate amount of time. However, if students perform poorly on a standard, the teacher should plan to devote a greater amount of time later on in the year. The middle of the year and end of the year assessments allow teachers to measure overall student growth and whole class understanding. It would be wise to spend more time re-teaching a standard in which a large portion of the class struggled with on an assessment. Teachers can also reevaluate their approach with individual students who are lagging behind possibly offering tutoring services or increased remediation time. Focus on Diagnostic Data There are lots of diagnostic programs available to assess individual student strengths and weaknesses quickly and accurately. Too often, teachers get caught up in the big picture that these assessments provide. Programs such as S.T.A.R Reading and S.T.A.R. Math provide grade-level equivalency for students. Many times teachers see that a student is at/above grade level or below grade level and stop there. Diagnostic assessments provide so much more data than grade level equivalency. They provide valuable data that allows teachers to quickly decipher individual student strengths and weaknesses. Teachers who only look at grade level miss the fact that two seventh grade students who test at the seventh-grade level may have holes in differing critical areas. The teacher may miss the opportunity to fill these gaps before they become a hindrance down the road. Provide Regular In-depth Feedback to Students Individualized learning starts by providing continuous feedback. This communication should occur daily in both written and verbal form. Students should be helped to understand their strengths and weaknesses. Teachers should utilize small group or individual meetings to work with students who are struggling with specific concepts. Small group instruction should occur every day and individual meetings should occur at least one time per week. Some type of feedback other than just a grade should be provided for every daily assignment, homework, quiz, and test. Simply grading a paper without reinforcing or re-teaching the incorrect concepts is a missed opportunity. Goal setting is another essential part of the teacher-student collaboration. Students should understand how the goals are tied to academic performance. Goals should be high, but attainable. The goals and progress towards them should be discussed regularly, and reevaluated and adjusted if necessary. Understand that Every Assessment is Valuable Every assessment provides a story. Teachers have to interpret that story and decide what they are going to do with the information that it provides. An assessment must drive instruction. Individual problems and/or whole assignments in which a majority of the class scores poorly should be re-taught. It is okay to throw out an assignment, re-teach the concepts, and give the assignment again. Every assignment should be scored because of every assignment matters. If it does not matter, do not waste the time to have your students do it.   Standardized testing is another notable assessment that can provide valuable feedback year over year. This is more beneficial to you as a teacher than it will be to your students because there is a chance you will not have the same group of students two years in a row. Standardized test results are tied to the standards. Evaluating how your students did on each standard allows you to make adjustments in your classroom.   Build On-Going Portfolios Portfolios are tremendous assessment tools. They provide teachers, students, and parents with an in-depth look into student progression over the course of an entire year. Portfolios naturally take time to build but can be relatively easy if a teacher makes it a regular part of the classroom and uses students to help keep up with them. A portfolio should be kept in a three-ring binder. Teachers can create a checklist and place them in front of each portfolio. The first part of each portfolio should include all diagnostic and benchmark assessments taken over the course of the year. The remainder of the portfolio should be made up of standard related assignments, quizzes, and exams. The portfolio should include at least two daily assignments and one exam/quiz for each standard. The portfolio would become an even more valuable assessment tool if students were required to write a quick reflection/summary for each associated standard. Portfolios are the purest form of assessment because they encompass pieces that add up to a whole.

Sunday, November 3, 2019

Map Supply Chain Essay Example | Topics and Well Written Essays - 750 words

Map Supply Chain - Essay Example uiring an increasingly important role due to their ability to influence quality, identify inconsistencies that can be useful in process improvements, and ensure product safety. Many manufacturers receive raw materials from several suppliers and hence, suppliers are important nodes in the dense network of supply chain. Without even interacting with consumers directly, suppliers provide the resources – or more appropriately, the inputs – that manufacturers use to produce its outputs. A manufacturer is an entity that receives all the raw materials from the supplier and develops a finished product by using the inputs. Manufacturers are the producers of goods and services using inputs provided to them by suppliers. Manufacturers are involved in those activities and operates that process the inputs into finished outputs. Manufacturers are important to delivering value to consumers as they possess the resources required to produce a particular product. After production, manufacturers provide the stock for distributors to handle. Manufacturers serve the purpose of converting inputs and finished goods to be supplied to distributors to be sold to the resellers. Hence, manufacturers are concerned with producing finished products using raw materials that will then be supplied to the consumers through resellers. Distributors receive goods and products from manufacturers to be sold to the resellers. Distributors are vital intermediaries in the supply chain whose main task is to literally ‘distribute’ the goods to the resellers in a rather hub and spoke fashion. As it is, distributors are the hubs for distribution to retail stores. Distributors handle all the inventory and storage of products before they are supplied to the retail stores. A distributor therefore buys products from a manufacturer in order to sell it to the retail stores. Hence, distributors act as important intermediaries between the manufacturer and the retailer in terms of product logistics and

Thursday, October 31, 2019

Answer the followng questons Essay Example | Topics and Well Written Essays - 1250 words

Answer the followng questons - Essay Example itudes, and different, sometimes even clashing, conceptualizations (2).† To analyze real life data, I would initially seek to identify the points that contrast with my own ideas and opinions of the subject. Once I had identified the main points of the real life data, I would write out, in depth, the differences between those main points and my own original beliefs. 2. If 1st language acquisition is so straightforward, why is learning a 2nd language so difficult? What are the main barriers of second language learners? (In Cyprus what are the barriers for the Greek/Cypriot in learning the Turkish language and for the Turkish/Cypriot in learning the Greek language? (500 words) Bilingualism has come to be understood as being fluent at the native level of two languages. When learning about the acquisition of a second language, we may read, â€Å"Most SLA researchers see bilingualism as being the end result of learning a language, not the process itself, and see the term as referring to native-like fluency, which second language learners rarely achieve (â€Å"Wikipedia†).† The matter of learning a second language, not to mention a third or a fourth, is exceedingly difficult for several reasons. Among these are that with our native language, we are surrounded daily by examples of that which we are learning. Also, as we age, it becomes more and more difficult for us to hear the differences in languages that makes them more understandable. As stated in Science Daily, â€Å"It is an accepted fact that the younger the child, the easier it is for them to learn a second language (â€Å"Science News†).† In learning our primary language, we are surrounded by examples and experiences which reinforce our understanding of that language. We hear the words spoken every day, read signs in our traveling, and develop automatic cognitive recognition when we see an object. For example, when we see an eight-sided red sign with four white letters on it, we learn to recognize

Tuesday, October 29, 2019

Rocky movie Review Example | Topics and Well Written Essays - 500 words

Rocky - Movie Review Example He collects loans for a certain shark and also fights in the towns shady clubs where he is lowly paid. His success begins when a heavyweight champion Creed, selects him to be his opponent in a fight where Balboa gets a chance to prove that he is not worthless (Didinger, Glen & Gene 14-16). This is because he gets mocked a lot when he fights at the clubs. He loses the match but this does not deter him from trying more. Thus, he is not successful in job searching, which makes him decide to stick to boxing. While training under Mickey he improves his skills to a better boxer. Meanwhile, his opponent at the first match Creed is criticised by his fans. He is pressured to overcome his fight with Balboa which makes him taunt Rocky publicly. During their fifteenth round, Balboa knocks Creed and this makes him get declared heavyweight champion for the first time (Didinger, Glen & Gene 16). This makes Rocky famous and he appears in a number of television advertisements as well as programs. After the fight what follows is a stream of wins making him more famous than his earlier opponent. While preparing to retire from boxing, he is publicly challenged by the number one contender James â€Å"Clubber† Lang. This time round Rocky is not fit to fight as his trainer dies of heart attack during their second round where he loses to Lang. Surprisingly, Rocky’s old rival Creed becomes his trainer and during the third round, he knocks Lang out. Another contender Ivan Drago from USSR challenges him to an exhibition match which does not take place. Instead, they fight on Christmas day where rocky knocks him out some seconds to final round. After this fight, Balboa gets diagnosed with brain damage which makes him retire from fights. To add on this, he is bankrupt due to poor accounting of his fortune. This forces his family to return to their earlier neighbourhood. His son follows his footsteps in the ring

Sunday, October 27, 2019

Procter Gambles Innovation And Information Technology Practices Marketing Essay

Procter Gambles Innovation And Information Technology Practices Marketing Essay The PESTEL analysis found out that government taxes/ corporate tax and global economic downturn become the issues of the PG changes its business to merging market. And the SWOT analysis evaluate that PG have the strong financial position and strong branding makes it success in this new markets trend. The efficiency and effective of supply chain also is the strong point for PG innovation. The report also evaluates and concludes  that would be an ideal to meet the challenge which presented by the market and could satisfy the consumer demand since it uses open innovation- Connect and Develop program outsourcing the raw- materials and technologies and through acquisition of domestic and foreign competitors. But it also has the barriers on this program and acquisition. Since carriage out the Obamas foreign tax proposals, foreign rivals pay less in taxes in their home countries, foreign-based competitors would be able to reinvest more, expand faster and sell their products at lower prices than U.S. companies and this affect PG. The tax changes put PG at a cost disadvantage, PG gain a 15% to 20% cost disadvantage compared with other rivals. This will make PG unable to effectively compete against foreign corporations in the future (www.msnbc.msn.com). The heavily of IRS (Internal Revenue Service) fees is a burden of PG. This will reduce the profit of PG. For the example, PG valued artwork donated Cincinnati Art Museum in 2003 at $8.5 million but the IRS allowed PG subtract $6.4 million of the income taxes because the company states that in the lawsuit that PG is uses third-party appraisers to value its donations, so the company not allow PG subtract the full amount of the donation. And, PG had paid more than $6 billion of federal income taxes over the six years that were audited (www.usatoday.com). The national income and GDP growing will increase buying power. It will course PG raised its consumers especially in developing markets such as China and India. According to the report, GDP growing helps the Procter Gamble gain the premarket; it was gained from 2.2 percent to $58.51 after it reported results (www.reuters.com). Today, according to The New York Times (2009) reported that the sales from developing countries are doubling every four years. The sales from developing markets represent 32 percent of P Gs $78 billion in annual revenue, up from 23 percent four years ago. Global economic downturn- merging markets In the worlds four most populous nations, three are state in emerging markets; there are China, India and Indonesia. According to the Capital Groups estimation, it found that 70% of the worlds economic growth under the next 10 years will move towards from emerging market countries (Delfeld Carl T, 2009). Delfeld Carl T (2009) defines that Emerging markets now account for half of global economic growth, 33% of world GDP, and nearly 20% of world stock market value. After global economic downturn, PG trend to focus its growth strategy on emerging markets, it has opening about 20 new manufacturing facilities outside its established markets (www.wikinvest.com). It makes PG raising its capita sales in India and China more than 1 billion residents each and added $40 billion a year in Mexico (social.forecastfocus.com). And Delfeld Carl T (2009) also defines that PG now gains 32% of total sales from these merging markets and this is doubling every four years. PG have a large scale of operations and strong financial position in the domestic and foreign markets. PG serve 4 billion customers around the world and it has operations in over 80 countries (Procter Gamble, 2010). In the year 2008, PG was the 8th largest corporation in the world by market capitalisation and 14th largest US Company by profit. Now, it is 6th in Worlds Most Admired Companies in year 2009 (Americas Most Admired Companies 2009). In the Fortune 500, the company was the 20th in annual ranking of Americas largest corporations in the year of 2009 (CNN Fortune ranking). This strength helps PG gain opportunities in merging markets with the successful result. PG brings many new innovations to the market around the world. This is one of the strengths that PG success its business in the world. PG products innovation are very popular around the world, it gain a lot of awards, example, SymphonyIRI Group recognizes PG in its annual Pacesetters list and with the Outstanding Achievement in Innovation award (Procter Gamble, 2010). According to Business week, it reported PG is ranked 12 among the Worlds Most Innovative Companies (Procter Gamble, 2010). This is the marketing strategic that PG used to present around the world. PG provides well- known, trusted brands touch the lives of consumers in over 180 countries allows PG to efficiently and effectively to serve more consumers at more price points and gain the switch off markets advantages, for example Tide is the clear leader in the U.S. laundry detergent market with approximately 38% value share. Ariel is the leading detergent in Western Europe with about 16% value shares (2009 Annual Report). According to the IRI New Product Pacesetter Report, it ranks that PG products are the best-selling new products in the U.S. every year. Over the past 14 years, PG has had 114 top 25 Pacesetters. In the last year alone, PG had five of the top 10 new product launches in the U.S. and 10 of the top 25. (www.marketingweek.co.uk) Gillette acquisition, Ambi Pur acquisition After Gillette acquisition, PG believe that will create a group with annual sales of GBP 32bn, pushing its rival Unilever turn into second position in the UK toiletries market (Business Services Industry 05, 2010 CBS Interactive Inc). The PGs Gilette brand expend its market enters a new era in male personal care. That is a great opportunities to PG to expend it markets to male markets and gain more market share. There have many advantages to PG acquire Ambi Pur. Ambi Pur brand was rich history in innovation, if PG acquire with Ambi Pur success, it can enjoy millions of consumers which come from air care market. Beside that, Ambi Pur brings new technologies and high-performance products to PG current Air Care portfolio (Procter Gamble, 2010). This will increase the markets share of PG and brings PG go future. 2. Innovation and IT means to PG Innovation and IT become most and most importance in markets to every company. According to the Bob McDonalds speech which presented at the Innovation Institutes of India Global Conference (2008, p.4), claim that the innovation means at PG is the conversion of a new idea into consumer delight and, ultimately, into revenues and profits. In PG, the innovation very roughly, they innovate at every point of brands and innovate in every part of business. Its cover in terms of product or packaging innovation, and to innovate include design, media, communications, business models, cost structures and organizational structures (Bob McDonald, 2008). Open Innovation has significantly increased PGs innovation speed. Bob McDonald define that open innovation not as a form of out-sourcing but, rather, as a way to in source the creativity of the world. Nowadays, over half of the ideas and technologies innovations that PG bring to market are come from foreign countries (CASE III-5 by DeHayes, 2009). For examples, PGs Swiffer brand works together with Unicharm, Royal/Dirt Devil, and IDEO for the innovation of product, commercial and design. PGs Febreze partnerships with KJK, Givaudan, and GK Design for the package design, technology and perfume development. A Pringles potato chip is a successful example of the PGs open innovation effort (www.business-strategy-innovation.com). In this case, PG taking the innovation in, at the same time its also taking innovation out, for example: PG licensing PGs food technologies and packaging capabilities to ConAgra Foods (www.pg.com), in order to gain the licensing fee (CASE I-4 by Lyn Denend and Burg elman). Procter Gamble try to maintain its competitive advantages by focusing on product innovation, its always look for innovation ideas by its total portfolio of businesses and technologies. Its use its internal capability with an external network of innovation partners through Connect and Develop program. Theres a global network provide potential innovation partners for PG with about researchers, scientists and entrepreneurs doing work in areas relevant to PG businesses (www.pg.com). Through its Connect + Develop initiative, PG bring in new product ideas from outside, allows others developers to obtain their concepts and designs into PGs product pipeline. For example, they helped PG launch Olay Regenerist Eye Derma-Pods, and become its top-selling skin-care item in the year 2008 (www.fastcompany.com, 2008). According to the wiki analysis, it found that PG will launch a flurry of new products globally, using innovation to boost sales in fiscal 2010 coming out of the global recession (www. wikinvest.com, 2010). Acquisition of domestic and foreign competitors PG management had adopted another innovative play-to-win strategy by acquisition of domestic and foreign competitors. PG acquired other companies that helped in innovation its products, diversified its product line and increased its profits (knol.google.com knol.google.com). For example, the cases of Gillette acquisition, and Ambi Pur acquisition. After Gillette acquisition, PG gain the innovation in male personal care products, for example the Gillette Fusion ProGlideà ¢Ã¢â‚¬Å¾Ã‚ ¢ razors and ProSeriesà ¢Ã¢â‚¬Å¾Ã‚ ¢ male skin care products, there are innovation products which combine Gillette technologies (Procter Gamble, 2010). After acquisition of Gillette, PG increase its position in faster growing, higher margin, and more asset efficient businesses. The PG gain 22 brands with sales of $1 billion or more and 14 brands with sales between $500 million or $1 billion (Rick Ciccone, 2006). Besides, Ambi Pur brings new technologies and high-performance products to PG current Air Car e portfolio, (Procter Gamble, 2010). This will increase the product innovation, expands PGs market and gain more market share. (CASE II-17 by Burgelman and Meza). JIT inventory control Just-in-Time inventory control, can save costs, save time, reduce waste and move products and services to customers on time. In this case, PG is using this method and partnership with Wal- Mart. Wal-Mart linked with PGs inventory management system, provides information sharing and opened its consumer information to PG. After received the sales data directly from the checkout of Wal- Mart, PG used JIT inventory control on time deliveries to Wal-Mart and deliver the stock to the stores to meet the contracted customer service level. The just-in-time process works well for Wal-Mart and helps PG reduce the waste and more efficiency; PGs sales have increased significantly to Wal-Mart and directly to the consumer (Handfield and Nichols, 1999; Simchi-Levi, et al, 2000). TQM the process Total Quality Management (TQM)s principle provides many guidelines for PG to support its management approaches. Each principle will create their procedure to help PG in continually improving with training, practice and education (hubpages.com). The Five components of PGs TQM programs that primary to the improvements are: 1) Plant and division waste assessments to track discharges by site and set goals for improvement 2) Process assessments 3) Lifecycle assessments 4) Research on product impacts 5) Benchmarking. For example, the case at the Lima Ohio facility had success reduced 77% of air, water, and solid energy over four years using the TQM method. The other success example that is paper plant in Mehoopany, PG has created an innovation reduced 75% of the solid waste going to the landfill (www.future500.org). 3. The ways to improve and change The several ways that innovation and IT aspects of the organization/ supply chain of PG might be improved; there are supply chain reinventions, eStore website, products innovation and logistics. 3.1 Setting Up the Web Store Early in this year, PG ran e- commerce in USA, e Store provide a wide range of potential consumer to PG. EStore allow PG to monitor sales volume. World Wide Web allows PG to sell products directly to the consumer and it also allows PG get the relationships with customer. PG can get the comment and suggestion or advices directly to the consumer and take the action to change and improve faster. In addition, PG can overcome geographic barriers to reach a global markets and customer- base. In this case, PG can continue use e- commerce to expand its Web Store to another country, such as Western Europe, Asian countries, because online shopping is not new news to the world, people can accept this marketing method. The PG also can set up its eStore in the lower cost places or overseas, for overseas PG can set up the web store office at merging market such as India or Taiwan because, India is IT developed country can provide good IT with low prices. And in Taiwan, the online shopping market is mature and popular, there have a mature market to PG expands its market to South Asian and China. Beside that, consumer on the Internet do not care where are the web store built. If PG built in the low- cost places, it can gain more profit and reduce the cost. This method that have used by CASE II-4 by DeHayes (2009), they move their offices from high- cost New Jersey to lower- cost Indiana. Supply chain reinvention- supply network In the PGs existing supply chains, it was limit its ability to reduce material use in PGs packages. The existing supply chain in PG is: Supplier manufacturer retailer consumers. After reinventing to the supply networks the PGs supply chain method will be change to Supplier manufacturer consumers. The supply chain has shorter the journal and also giving many benefits. The supply network is more focus on external market and consumer, using supply chain will help PG in expand its market to merging markets. So using the supply networks, PG can more focus on the consumer- driven especially external consumer, it also help PG run its business more fast and flexible. The table 3.1 below has shown that the effective when PG after using the supply networks in PG (Rick Ciccone, 2006). From To Chain Network Long and slow Fast and flexible Forecast-based Demand-based Manufacturer-driven Consumer-driven Internal focus External focus Designed from product forward Designed from shelf back Cost-reduction Value and growth creation Table 3.1, source by : Ciccone, R. (2006) AMR Supply Chain Conference, Reinventing the Supply Chain and Manufacturings Role Improve product innovation- health medicines combine with Chinese herbal According to the research of University of Maryland Medical Center (UMMC), (2009) reported that Recently, the World Health Organization estimated that 80% of people worldwide rely on herbal medicines for some part of their primary health care. In Germany, about 600 700 plant-based medicines are available and are prescribed by some 70% of German physicians. In the last 20 years in the United States, public dissatisfaction with the cost of prescription medications, combined with an interest in returning to natural or organic remedies, has led to an increase in herbal medicine use. Nowadays, Traditional Chinese Herbal Medicines (TCHMs) have been modified into solutions, soluble granules and tablets by extracting the plants natural ingredients. Due to the fact that TCHMs are natural and with very little side effects, its usage has been increasing significantly throughout the world. Research has shown that, similar medicinal plants are being used for the same purposes around the world (Chen, 2009). In this case, PG can change the health- care products ingredients to Traditional Chinese Herbal such as facial products, shampoo products. This is a good idea for the products innovation that can bring PG into another business level and markets. 3.3 Partnership with foreign countries company Today, the merging markets are developing so fast, many businesses tries to invest in this market to gain the competitive advantages. In order to survival in the market, PG can choose partnership entry mode to entry foreign countries to avoid distribution system and high cost of inputs problems. This can help PG invest to overseas save more cost, share risk with others and easy to entry the market. Partnership Company will provide the supply chain information to PG, help PG run the business smoothly. For example, PG partnership with Darlie which is a toothpaste brand of the Taiwan of Hawley Hazel company. This product is very popular in Asian countries, including Malaysia, Thailand, Singapore and the China (www.darlie.com). If PG partnership with this company, it will increase the market share significant. At the same time, PG also can gain the innovation and IT technology. But the Hawley Hazel company may less international business experience. This makes collaboration has a littl e difficult to manage because of their inexperience in the global business arena (CASE III-3, Christensen and Anthony). 4. Overcome the barriers It might be very difficult to overcome the barrier indicated above, unless the organization appropriate financial resources and human resources in: Building global network in different language Although the online marketing has given PG a lot of advantages but the cost and logistics of delivering goods to consumers have been the biggest barriers to PG, this barrier is around this supply chain and cost-effective thing. The cost of logistics and packaging fees are costly, it will affect the profit of PG. Another problem is the delivery problem; some of the rural places there have no convenient transportation for transport. So PG have to create the solutions to reduce the cost of packaging fees and logistics fees. The language and cultural differences also are the barriers of supply network in PG. PG want to expand its business in the merging markets, its has to change the its website page language to multi- languages specially Chinese language because Chinese language popular in Asian including China, Singapore, Taiwan and Malaysia. Those are big developing markets to PG, PG have to improve this services in order to gain the competitive advantages (CASE III-8 by DeHayes, 2009) The program for building a global network of professionals requires a lot of time and resources. PG had taken many years to identify and build its network of technology entrepreneurs, suppliers and scientists (www.business-strategy-innovation.com). Another barrier in building global network that may face is online advertising. Using search engine advertising also is a costly media innovation, because the GoTo search engine charge for the list position. In order to solve these problems, there have two ways that let PG Web store may appear on search engine results, which are sponsored links and relevancy ranked listings (CASEII- 4 by DeHayes, 2009, p 329). Beside that, in order to remove the barriers in Chinese markets, PG has to spend the money and human resources to create a Chinese language website or software (CASE III- 8 by DeHayes, 2009). Using 3PL to remove logistics barriers For the case which improve product innovation to low- income market, normally the facility such as transportation in low- income countries not that develop and convenient especially in the rural places. The problem of delivery to the rural places problem might be very difficult to overcome, besides the organization appropriate financial resources to solve the problems, the another way is using 3PL to remove the logistics barriers, because 3PL helps company to save costs, reduce waste, reduce financial risks. Relationships with Asian retailer In Europe, PG partnerships with Wal- Mart retailer to serve the consumer needs and market. The PG also can use the same method to entry Asian market, it can relationship with Watson, Tesco, The Store, Guardian, Giant etc. Those are famous retailer in South Asian, partnership with them PG can gain more competitive advantages and market share. It also help PG invest to Asian easier. The Asian retailer can give the feedback from the Asian consumer comment and suggestion; this will help PG to improve and benchmark with others company and continue improve itself, same with CASE III-3 by Christen and Anthony (2009) relationship with outside, take the knowledge from others. Stay focused on its customers need, Kanban continue improvement strategy In order to overcome the barriers from competitor, PG should stay focused on its customers needs, continue improve in technologies and also product, using the Kanban continue improvement strategy to maintain its business strategy and competitive advantages. At the same have to benchmark itself and competitor. Benchmarking helps PG opens organizations to new methods, gives ideas and tools to improve their effectiveness. PF can get more innovation from this management method, and this management has been used by many companies, such as Toyota, Nissan etc. Continue the Open innovation activities Innovation is PG business strategy, it cannot survival without innovation, PG come out many ideas to remove the barrier. And the open innovation is the way that PG use to remove the lack of innovation period in its business and this activities run (CASE III-3 by Christensen and Anthony, 2009). The open innovation activities need a lot of money and human resources such as scientist, chemistry, engineering, materials science, biological sciences, designer to develop the technology or innovation products and also packaging design. To overcome the barrier indicated above, PG has appropriate financial resources in place and the appropriate human resources to operate the equipment. For example, the Summer Camp program, that is a way to search for the best or brightest innovation group (Procter and Gamble, 2010). Company has to appropriate financial resources to organize this program to keep the open innovation run. That is hard to find a talented and creative scientist, chemistry and engin eering, and also costly to hire (CASE IV- 2 by Matthew C. Verlinden). Mass advertise According to the research of University of Maryland Medical Center (2009) there are still some Europe countries which do not widely accept the usage of Chinese Herbs medicines, they classified the Chinese Herbs as drug that are not fully regulated. In order to overcome the problem, the company should mass advertise Chinese Herbal products to the public, by introducing its health benefits and the little side effect it has on people. To do that a company has to invest a large sum of money in promoting and advertising these products to gain consumers trust which then leads to an increase in its market share. Training system Human resource is one of the main resources that need most. Training system uses to provide company human resources such as expert skills and knowledge. PG training system provide a set of session to train all its leadership team and subject matter experts including cultural, language, and religious differences with the organization. People can use the knowledge which they learn in the training system to manage the implementation of innovation and change (www.business-strategy-innovation.com). In order to run this system successful, the financial resources have been providing by PG (CASE II- 1 by DeHayes, 2009). 5. Conclusions The findings indicate that PG is now looking for more innovation and IT that can move the supply chain more efficient and effectiveness. Recently PG has used the outsourcing method, there is open innovation and through the acquisitions other company to increase the innovation and IT. JIT and TQM to confirm the supply chain run smoothly, and meet the consumer demands on time. Open online web store helps PG expand its business without geography barriers, increase its market share. Change to supply network is to reinventing its Supply Chain and Manufacturings Role. However, there have a lot of barriers, such as lack of innovation problems, Websites language problems, logistics problem and the quality control barriers of the innovation and IT in the supply chain become the burden of PG to improve and reduce its benefit. In order to overcome the barriers, it can be concluded that the organization must appropriate financial resources and human resources in open innovation program, training system to overcome the lack of innovation barriers. Focus on merging market to gain the competitive advantages and overcome the competition barriers and using the 3PL to remove logistics barriers in low- income market.