Advertising Images, Industry and Audience

Advertising Images, Industry and Audience Advertising Slim, sleek and smooth; these are not adjectives that describe a human being. These are words presently used to advertise products, be they cars, laptops, mobile phones and the like. How a product is described creates consumer curiosity and this leads to taking a step further in creating the look that goes with the description as suggested by Berkowitz et al. (1994).Advertising We will write a custom essay sample on Advertising: Images, Industry and Audience specifically for you for only $16.05 $11/page Learn More Product designers have to work consistently in creating an image of a product that will go beyond the customer’s imagination and, therefore, entice him/her to prefer that particular product to the competitor’s product. This goes agrees with the saying; image is everything. How a product is presented to the audience is far more important than the emphasis on its technological or feature prowess. This is because consumers ar e more focused on the looks rather than the performance as most of them would forego the former for the latter. This is exactly what Samsung Galaxy SIII has adopted. Advertisers have adopted the phone’s amazing features and performance and added a magic touch by presenting it as a phone with human capabilities. This does not mean, however, that the phone has adopted Artifical Intelligence (A.I.) technology. Rather it has come up with innovative technology that has an encompassed an array of verbal and facial features in a phone. This is the punch line of the phone. It captures the consumer’s wildest imagination. Probably the inspiration behind this feature was to come up with a phone that could understand the human language; one that was capable of having a ‘conversation’ with the user. With the voice recognition feature, one can actually speak an instruction and the phone complies accordingly. Therefore, in line with this capability, advertisers are marke ting the phone with the slogan: designed for humans, inspired by nature. Target Audience The physical description used is similar to the three words above, slim, sleek and smooth. It has rounded edges and a very solid look. The large 4.8 inches-high definition display has created a friendlier user interaction experience as the user can open different window tasks and work on them concurrently. This has also been aided by the 1.6 GHz processing speed of the device that enables faster processing of tasks. These are qualities that every busy executive will be attracted to. The price tag further indicates that the phone is not available for just any individual in need of a phone. Rather, it is available for those that can comfortably pay for it and maximize its full potential. A magazine review of the phone has indicated that the innovative phone is targeted for the middle class.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is because these are individuals who try and collect ‘new arrivals’ that validate build their image in the eyes of their peers. In one way or another, they are innovators as they tend to purchase items that have been recently introduced in the market. The digital spark marketing blog has also indicated that the main target market of the phone is the millennial category. These are individuals who keep up with changing trends to ‘stay’ ahead of others. Hard-selling the Samsung Galaxy SIII According to Jobber (2000), hard-selling approach tries to convince customers that one product is superior over another based on direct comparison. This is what Samsung Galaxy SIII has adopted. The technological giant has embraced the hard-selling tactics in selling the Galaxy SIII. The main reason for this approach is the ongoing battle for market share in the smart phone industry. The main rival of Samsung is Apple. The latter has a lso come up with innovative products that have a particular appeal to the younger generation. This is a segment that cannot be ignored as its huge market potential boasts of up to billions of sales. This is the market that Samsung has been trying to tap into. The Galaxy advert, particularly, goes head to head with the competitor in trying to portray the superiority nature of the Galaxy to the competitor’s product, the latest iPhone 5. This has been evidenced by signifying one of the phone’s features that of direct file sharing. Two young men are shown transferring data by simply touching their phones in front of the iPhone 5 purchasing line. This advert clearly creates product differences and the superiority of the phone in the minds of consumers. This product demonstration sends a signal to the customer that the Galaxy phone is more superior, based on demonstrating one powerful key feature: data transfer. The fact that it has been shot in front of the iPhone purchasin g store is no accident as it shows the phone is more powerful than that of the competitor. ‘Exciting characteristics’ According to Hanna and Newman (2001, p.153), the Kano Model suggests’ excitement characteristics’ are features, characteristics or benefits that go beyond the customer’s wildest expectations and offer them unparalleled user experience. This is a supplement of the ‘must-have’ characteristics which are features or benefits that if a product does not have then it is not a product that services the customer needs. It is widely known what ‘must-have’ characteristics a phone should possess. These include texting capabilities, a call log, an organizer among other attributes. This is what the Galaxy has capitalized on.Advertising We will write a custom essay sample on Advertising: Images, Industry and Audience specifically for you for only $16.05 $11/page Learn More Besides the essentials o f a phone, Samsung has gone further to introduce features that are way beyond the customer’s imagination. For instance, the phone can share data in the form of files, music or photos directly to another Galaxy phone by simply touching the two phones. This means that one does not have to go through the tedious process of using Bluetooth data transfer, such as activating, searching for devices, inputting codes and finally transferring. This is a lengthy process that has been eliminated hence faster data sharing. Another exciting characteristic is the phone’s stunning picture taking ability. Despite having a 4.8 inches- high definition display that freezes images as they are and the 8 Megapixels capacity, the user can flip the picture and write a note on the back, just as one would do at the back of real photos for memories sake. Such characteristics create an appeal towards potential users of the phone hence translate to increased sales as individuals would want to exper ience such unique experiences. Advertising variables The Galaxy SIII is a sleek phone and makes a statement by itself. It simply cannot be classified as just any other phone as its technological features and stylish looks have placed the phone in a class of its own. Of course, everybody would want a piece of the pie but the shiny price tag detail makes the whole difference. The phone fetches a retail price of around 650 to 700 dollars. This not affordable to everyone and therefore creates a class element. This goes with its target market, the middle class. Moreover, promotion strategy of the phone aims at targeting the youth aspect of the population, particularly the student group. This is characterized by the back-to-school discount offers that present themselves every September for a limited period of time. Press conferences as well as social media tactics aim to focus on delivering the message of â€Å"buying the phone† equals â€Å"join the cool group†. Samsung has recognized the huge teen potential in influencing market buying trends.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is in accordance to Zollo (1989) who indicates that teens in particular are big spenders of their personal or their parents’ money. Based on this analysis, the Galaxy SIII purchase can also be viewed in terms of gender. This is because it has been shown that boys earn more than girls due to a variety of reasons hence become more inclined to buying the phone than compared to girls of lower income revenues. Samsung Galaxy SIII versus Apple’s iPhone 5 Both Galaxy and iPhone have recognized the importance of brand design and have proceeded to creating ‘Slim, Sleek and Smooth’ phones. The products have exquisite designs that have appealed to potential customers based on their appearance hence offering similar advertising strategies. Technological innovations Technology is rapidly changing and every firm must come up with innovative ideas that portray the company as in line with the changing demands of technology for their survival. This is a major factor t hat has been embraced by both Samsung and Apple. These two technological giants are big on innovation and encourage it in their products. This is seen by the innovative features manifested in the Galaxy and iPhone 5. Everybody likes to be associated with the current trends and, therefore, advertising these products as technology leaders translates to increased market sales. Friendly customer experience Both products offer a friendly customer experience to users as their products are easy to use. For instance, the Samsung SIII has an inbuilt user manual that helps users navigate through the phone with ease. iPhone 5, on the other hand, has touch screen â€Å"gestures† meant for zooming and scrolling through the 4 inch display. However, one advertising strategy difference that sets the iPhone 5 apart from the Samsung Galaxy SIII is the use of speculation to create customer interest. Apple is very good at maintaining secrets for as long as it is necessary in order to keep people guessing. This has worked very well as the media is always looking out for the next new thing. This is particularly true for iPhone products. Apple uses this strategy and evokes further speculation by providing virtually no information. People want to know how the new iPhone differs from its predecessors and look out for new innovative features. The media speculation and buzz helps create free consumer interest and when the product is finally released, the product is the next sought after thing in the market. This is characterized by the long queues witnessed at the purchasing stores on the sales date. The information provided above shows the importance of advertising strategies for firms that are keen on getting their products to the market and the variables affecting such strategies, particularly the image, industry and audience. References Hanna, R. Newman, K., 2001, Integrated operations management , Adding value to customers, Prentice Hall, New York. Jobber, D., 2000, Princip les and practice of marketing, McGraw-Hill Publishers, New York. Berkowitz, E., Kerin R., Hartley S Rudelius W. 1994. Marketing, Ohio, South-Western College Publishing. Zollo, P., 1989, As the century turned, McGraw-Hill publishers, New York.

Learn About the Verb Essere (To Be) in Italian

Learn About the Verb Essere (To Be) in Italian Essere is an irregular verb (un verbo irregolare); it does not follow a predictable pattern of conjugation. Note that the form sono is used with both  io and loro. Grammatical Notes Essere is used with di name of a city to indicate city of origin (the city someone is from). To indicate country of origin, an adjective of nationality is generally used: He is from France He is French È francese. Io sono di Chicago: tu di dove sei? (Im from Chicago; where are you from?) Essere di proper name is used to indicate possession. No apostrophe s is used in Italian to indicate possession: It is Annas It is of Anna È di Anna. Questa chitarra à ¨ di Beppino; non à ¨ di Vittoria.  (This guitar is Beppinos; its not Vittorias.) To find out who the owner of something is, ask Di chi à ¨ singular or Di chi sono plural. Di chi à ¨ questo cane? Di chi sono questi cani? (Whose dog is this? Whose dogs are these?) Essere as an Auxiliary Verb Essere is also used as an auxiliary verb in the following cases: Reflexive verbs: those verbs whose action reverts to the subject, as in the following examples: I wash myself. They enjoy themselves.Impersonal form: as in the English equivalents one, you, we, they, or people verb. Si mangia bene in Italia - People (They) eat well in Italy.Passive voice: in a passive construction the subject of the verb receives the action instead of doing it, as in the sentence: Caesar was killed by Brutus. The present tense (il presente) of essere is as follows: Conjugating the Italian Verb Essere in the Present Tense SINGOLARE PLURALE (io) sono I am (noi) siamo we are (tu) sei you are (fam.) (voi) siete you are (fam.) (Lei) you are (form.) (Loro) sono you are (form.) (lui) he is (loro) sono they are (fam.) To Be, or Not To Be?: Compound Tenses The compound tenses are verb tenses, such as the  passato prossimo, that consist of two words. The appropriate tense of  avere  or  essere  (called the  auxiliary or helping verbs) and the past participle of the target verb forms the verb phrase. When using  essere, the past participle always agrees in gender and number with the subject of the verb. It can therefore have four endings:  -o, -a, -i, -e. In many cases intransitive verbs (those that cannot take a direct object), especially those expressing motion, are conjugated with the auxiliary verb  essere. The verb  essere  is also conjugated with itself as the auxiliary verb. Some of the most common verbs that form compound tenses with  essere  include: andare (to go)arrivare (to arrive)cadere (to fall, to drop)costare (to cost)crescere (to grow)diventare (to become)per durare, continuare (to last, to continue)per entrare (to enter)morire (to die)nascere (to be born)lasciare, partire (to leave, to depart)stare, rimanere (to stay, to remain)ritornare (to return)uscire (to exit)venire (to come)

Critically discuss the historical-cultural context of human rights Essay

Critically discuss the historical-cultural context of human rights. Does their context differ across cultural boundaries and if - Essay Example In academic literature, the school of thought that who argued against universality in relation to human rights are today establishing new perspectives regarding human rights. This school of thought, now incorporates cultural elements within a universal concept related to human rights, instead of directly criticizing the idea of universality (Hey 2000, p.17). This approach taken in regard to human rights paves way for a focus on various issues affecting the society and the implications in terms of establishing human rights that are recognized internationally. Further, there is a likelihood of a new universalism being born as a result of globalization. This new universalism related to significant developments that have occurred globally in terms of theories and politics related to human rights. In practice, various rights that exist within the society are now viewed as being interdependent. However, there is also an increasing recognition of cultural diversity thus resulting in varying concepts related to rights in regard to a new universalism. For example, the establishment of the internationally recognized criminal tribunals in countries such as the Netherlands or Tanzania, reflect on a consensus for international responsibility, and also accountability in regard to serious crimes that are against humanity. In essence, this paper explores the historical-cultural context related to universality of human rights. (Hey 2000, p.19). Universality is an important characteristic related to human rights and by definition, human rights denotes the rights available to every human being and hence, considered universal. Each human being is considered a holder of human rights that are independent of their origin, their daily activities, where they reside and their citizenship or community. Universality in regard to human rights is often influenced by other factors associated with human rights, and human rights are categorical, egalitarian and indivisible (Onuma 2001, p.33). In essence, a review of universalism and relativism reveals a build-up of two different terminologies, however; the counterpart of the former term is particularism and for the latter term is absolutism. The main reason for the misconception revolves around an assumption identifying universalism as being only legitimate through absolute justification. As a result, a relative means of legitimization can establish only a justification considered relative. The result in this sense related to the proponents advocating for human rights tends to establish an absolute justification in terms of the set human rights. This assumption is influenced by the view that relative justification is not appropriate to establish universality related to human rights (Onuma 2001, p.42). On the other hand, it could be argued that this two terms lack direct association, which creates consequences in regarding to developing an understanding of the universality related to human rights, and also attempt to esta blish a justification. Human rights often struggles as a result of particular interests among states that place priority for sovereignty over universality related to human rights. In addition, the private sector also impacts on human rights as a result of focusing on self-regulating approaches and capitalizes to establish their influence relative to certain limits. Further, this challenge forms part of

Should we give tax breaks to companies developing drugs for rare Essay

Should we give tax breaks to companies developing drugs for rare diseases - Essay Example It will only hasten their death. Since it is within the power of the government and tax payers to prevent these deaths by offering tax support, then so be it. After all, they would want the cure if they were afflicted with the minor, yet life threatening illness themselves. Creating an orphan drug is more of a labor of love for these companies because the return on investment is slow. However, the government, under the â€Å"Orphan Drug Act† provides tax breaks to companies like Genzyme, who create these kinds of drugs. That tax break alone helps ease the burden of r&d cost for the company. As such, the company can pass on the savings to the patients who do not have to pay unrealistic costs for the drugs because the company can afford to sell the drugs directly to the doctor specialist in almost all cases. The sentiment against the use of tax money in r&d for orphaned drugs do so under because the actual cost and length of time spent on the development the drug remains unknown and debatable to the tax payers. The taxpayers would rather that the tax money go to subsidizing healthcare for many instead. However, the needs of few will also affect the many because research into orphan drugs sometimes turns up valuable information or advancements for current medical drugs as well. Therefore, it has a payback appeal in a certain way. However, collaboration between small and large pharmaceutical companies is not an option because the big companies will be concentrated on quick ROI and the integration of their current crop of products in the orphaned drug. In other words, the small companies will be forced to play the big game because they are being financed that way, even though that is not the main concern of their research. Having read all the articles that accompanied this paper, and based upon the results of my own research readings, I will have to support the move to use taxpayer funding for the orphaned drugs and rare disorders research. The

Socio-Economic Consequences of Ecotourism Essay Example for Free

Socio-Economic Consequences of Ecotourism Essay Discuss the environmental and socio-economic consequences of ecotourism. What additional factors need to be considered in establishing ecotourism projects? Ecotourism aims to protect landscapes and wildlife, promoting also financial benefits to the local communities. According to Chaynee (2010), in Malaysia, ecotourism is the second largest source of Gross Domestic Product. It provides job opportunities and stimulates voyagers to show respect for the conservation of the environment. There are numerous positive and negative effects of ecotourism, and as a result, there is the need to apply additional actions to minimize the unbalanced outcomes. This essay will discuss the environmental consequences of ecotourism, such as, the conservation and deterioration of the surrounding areas. Secondly, it will analyse the socio-economic effects; finally the essay will suggest some factors for future ecotourism projects. The implementation of ecotourism has positive environmental consequences. Firstly, ecotourism allows the discovery of new places and the improvement on territory conservation. In her case study, Nikitina (2007) shows that in Russia, ecotourism has been showing off the natural areas, which during the Soviet Period were strictly protected. She also points out that the populations have more appreciation of the nature. What this means is that ecotourism may be seen as an environmental education program. Ecotourists are interested to respect rules and acquire knowledge about nature; consequentially, local communities may look at tourists as a correct model to imitate (Chaynee 2010; Waylen et al. 2009). Furthermore, according to Chaynee (2010), there is a positive impact on the attitude of local people towards conservation of their own culture. Being ecotourists interested to learn, local communities are incited to protect the cultural property value such as rituals, ceremonies, arts and crafts. However, besides protecting natural sites, ecotourism may also be the indirect reason of negative environmental consequences. This view is commonly shared; as Hueter in Jaffe (2009: 1) states, â€Å"There comes a time when you have so much interference through ecotourism that you affect the thing you’re trying to protect†. The reason for this could be that as ecotourism is becoming a phenomenon widely promoted, the large number of ecotourists attracted, may cause a higher rate of pollution and an increased deterioration of the environment. The island of Damas shows how over-crowing of tourists influences the natural behaviour of wildlife; penguins in contact with people may abandon their own natural habitats (Ellenberg in Jeff 2009). In addition, in Tortoguero, the significant amount of rubbish left by tourist harms the habitat of the animals (Meletis in Jeff 2009). Furthermore, according to York (2005), the establishment of tourist accommodations and the need of firewood have caused water contamination and deforestation. In conclusion, environment and wildlife are often victims of the ecotourism activities. Furthermore, ecotourism produces consequences in the socio-economic status of the local community, as the creation of new businesses increases job opportunities and improves the economy. For example, it involves host communities in the tourist industry, such as restaurants, accommodation, and local tours. In addition, in Zapovednik, a natural area in Russia, extra financial helps often occur by visitors for supporting the population (Nikitina 2007). On the other hand, it needs to be underlined that socio-economic consequences can also be negatives. A study to find out the effects of ecotourism on the Masai population claims that â€Å"The Masai have faced eviction from tribal lands, economic dislocation, assaults on traditional values, and environmental degradation† (York 2005: 2). For the local community, forests were the main source of income, allowing them to practice farming and other activities. However, since wildwood has become protected for the landscape conservation or destroyed for lodge constructions, the Masai are unable to use the natural resources for practicing their own businesses. In addition, in these places, industries duplicate traditional homemade products and sell these at a cheaper price; as a result the local economy is compromised (York 2005). Secondly, he believes that the prices of products and services have increased as an economic result of the turnout of a wide number of tourists. Indeed, in the Philippines, many people migrate due to the higher cost of living. Furthermore, a lack of water emerges due to the growing demand, both from the tourist facilities and local families (ibid). In conclusion, the drawbacks for the local people are various. Almost all of the above outcomes, both environmental and socio-economic, may be improved by applying corrective actions when considering future projects. Firstly, according to Libosada (2009) ecotourism should be managed like as a business and seen as a networked industry: tourist agents should work on tour promotions, the host communities provide accommodation, and the government should fix rules within the ecotourism business. In fact, a successful model for the development of ecotourism requires the participation of all of the subjects involved. In addition, by developing an accurate framework become possible resolving the conflict of interest between them, planning the use of resources and also auditing the results during the implementation of the project. Furthermore, in order to avoid some negative effects of mass tourism, Libosada (2009) suggests to identify the physical limits of the local area, in relation to carrying capacity of tourists, and use these limitations to plan future strategies; this is known as the LAC concept. Another example of how minimize the environmental deteriorations is the creation of buffer zones close to the core-protected areas. In these are promoted all the tourist activities in order to attract people and leave the protected sites intact (Nikitina 2007). Finally, in order to prevent the migration of local people, Jaffe (2009) points out that an agreement should ensure that they are employed in the village activities, so that money remains in the economy of the local area. This essay has discussed the wide impact of ecotourism on the environment, and how it may affects the socio-economic status of the communities. The several drawbacks may be minimized with the adoption of an accurate framework as guideline, the creation of buffer zones and the identification of physical limits of the ecotourism hosting areas. These actions may be fundamentals for the establishment of future ecotourism projects. Therefore, co-operation between government, local people and tourist industry is the key tool. If all the potential beneficiaries of the projects work together for the same targets, ecotourism will be more profitable and successful. List of References Chaynee, W. (2010). Benefits of Ecotourism for Local Communities. Available at: http://www.mier.org. [Accessed 22/05/10]. Jaffe, E. (2009). Science News.  © 2009 Science Service, Inc. 170(14). Libosada Jr. C.M. (2009). Ocean Coastal Management, 52, 390–394. Available at: http://www.elsevier.com/locate/ocecoaman. [Accessed 15 Nov 2012]. Nikitina, E (2007) Ecotourism: an Opportunity for Sustainable Development Available at http://www.russianconservation.org [Accessed 19/05/09]. Waylen, K.A., McGowan,P.J.K., Pawi Study Group and Milner-Gulland, E.J. (2009). Ecotourism positively affects awareness and attitudes but not conservation behaviours: a case study at Grande Riviere, Trinidad. Fauna Flora International Oryx. 43(3), 343–351 Available at: http://journals.cambridge.org [Accessed 28/05/10]. York, S. (2005) Eco-Tourism Can Be Both a Boon and a Curse for Indigenous Peoples. Available at: http://commongroundmag.com. [Accessed 16/05/06].

Dylan Thomas :: Biography Biographies Essays

Dylan Thomas      Ã‚  Ã‚   "There is in the Welsh bardic tradition much that is absolutely fundamental to Thomas' writing: its highly lyrical qualities; its strict formal control and an essentially romantic conception of the poet's function in society." (Selby 98) These traits parallel the three themes that will be belaboured in this essay: the aural/oral appeal of Dylan Thomas' work; his meticulous obscurity; and the role of the poet in society.    I:  Ã‚  Ã‚   One of Thomas' more controversial and distinctive characteristics is his musicality. It is surprising that anyone would bring this up as a complaint; music is considered by many to be the purest art, and the highest poetry that which approaches nearest to music. Perhaps it is understandable that those critics who would limit meaning and contextualise art would also be aesthetically oriented such that they would find it offensive that a form for the eyes and mind should be so solicitous of the lips and ears.    It is also suggested that Thomas may be sacrificing meaning to sound, but this is hard to swallow when one considers the amount of effort he puts into codification (showing attention to meaning) and the fact that his poems simply aren't nonsense.      Ã‚  Ã‚  Ã‚  Ã‚   While attention to sound is considered a minor matter in many modern critical streams, it has always played a privileged part in Romantic aesthetics:    Sounds as well as thoughts have relation both between each other and towards that which they represent, and a perception of the order of those relations has always been found connected with a perception of the order of the relations of thoughts. Hence the language of poets have ever affected a certain uniform and harmonious recurrence of sound, without which it were not poetry, and which is scarcely less indispensable to the communication of its influence, than the words themselves, without reference to that peculiar order. (Shelley 92)    Even if it is true that the sound in some way detracts from the meaning, it is only in a temporary fashion, and is calculated. Stewart Crehan suggests: "Thomas' obscurity is calculated to foreground sound and its pleasures before the meaning sinks in." (Crehan 42) The sound has a hypnotic quality which opens up the mind and makes it more susceptible to the subtle suggestions of murky metaphysical musings.

Jonathan Livingston Seagull Essay

Like Starsky and Hutch, Jaws and flared jeans, Jonathan Livingston Seagull was one of the hits of the 1970s. It was even made into a movie. But what exactly is this book, and is it still worth reading? Bach’s bestseller is an uplifting fable of a seagull, Jonathan, who decides he is much more than just a seagull, who wants something else out of life. It consists of fewer than 100 pages, including many dreamy photographs of gulls in action. The book is now a symbol of the alternative or New Age spirituality that emerged at this time – yet as many have noted, Jonathan’s experience in the story is an allegory for the life of Jesus Christ. Flying into the unknown Jonathan is different to other birds in his flock: â€Å"For most gulls, it is not flying that matters, but eating. For this gull, though, it was not eating that mattered, but flight.† His father tells him that â€Å"The reason you fly is to eat†, and that flying for the sake of it is not done. Still, Jonathan spends his days experimenting with high-speed dives and flying very low over the water. He wants to push his limits, to find out what is possible. Often, it ends in desperate failure. He resigns himself to just being part of the flock, doing things the way they had always been done. But one day he tries a dive, and is able to accelerate to a hundred and forty miles per hour, â€Å"a gray cannonball under the moon†. The next day, he goes even beyond this, over two hundred miles per hour, the fastest a gull had ever flown. In his celebration Jonathan flies down from the heights and flies right through his own flock, luckily not killing anyone. He realizes he has taken his species to a new level. Once he teaches them what he knows, he thinks, they will no longer have a tired life of going from one fishing boat to another, picking up fish heads just to survive. He will show them a higher level of existence. Genius banished Yet the next day, Jonathan is summoned to stand before the gull Council. For his ‘reckless irresponsibility’ he is shamed and banished from the flock. He is told he does not understand the purpose of gull life – to eat to stay alive as long as possible. Out at the Far Cliffs, Jonathan spends his days alone, sad not so much for himself but for the possibilities the flock has spurned. For all the time he is finding new ways to do things. From his flying experiments he discovers that a controlled high-speed dive into the water can get the better-tasting fish which swim some distance below the surface. Ironically, his love of flying itself has lead to an abundance of food. Jonathan later meets a group of more advanced gulls, gulls like him who fly for the sake of it. They take him into another dimension, a sort of heaven for gulls, and he is told that he is a one-in-a-million gull, because he has learned the lesson of life: that it is not just to ‘get throughâ⠂¬â„¢ but to seek your own perfection in some way. Most gulls have to go through a thousand lives before they realize this. In the author’s words: â€Å"We choose our next world through what we learn in this one. Learn nothing, and the next world is the same as this one, all the same limitations and lead weights to overcome.† We must seek our own perfection; this is the reason for living. Final word It might take only half an hour to read, but Jonathan Livingston Seagullcan clear the mind and lift the sights, like a walk on the beach breathing in the salty air. It is easy now, 35 years on, to overlook the originality of the book’s concept, and though some find it rather naà ¯ve, in fact it expresses timeless ideas about human potential. When you go to the seaside you see gulls always squabbling over a single french fry or a bread crust, and think, ‘How they squabble over nothing!’ Yet this book shows us that most people are like the gulls in Jonathan’s flock: if they only got out of their narrow mindsets they would realize what riches awaited them. Like the British explorer of the same name, Jonathan Livingston knows that â€Å"The gull sees farthest who flies highest†. If pondering big changes in your life, this book may inspire the confidence you need. it teaches us to do what you want to do ignoring what others will think of you.. but we sho uld full heartedly practice to achieve our dream just like Jonathon Livingston ,each time he practice he comes to know the mistake in his fly wants perfection so he spends days and nights learning more about the speed and flight. That’s all I wanted to answer.. The first lesson that became obvious to me was the lesson of how to live freely. To be able to live the way you want and not caring about the opinions of others. This seems to me to be the most important lesson I have learned from this book, because even though this may be the hardest lesson to follow I believe it gives you the greatest satisfaction. I have learned in recent years that by just following the â€Å"flock† you can cause yourself to be very disappointed, but by following your own heart you can surprise yourself as to how happy you can be. Starting now and continuing into the future I plan to live by my own values and not be ashamed if I think differently from the rest of my peers. To truly live freely though, it is inevitable that some tough choices will have to be made and that is the second lesson I attained from the book. Throughout our lives we will be faced with choices and it is our decision to either choose the path that will let us be truly and freely happ y or the path that others think we should follow. Applying this to my own life may be a little hard at first because it is always difficult to go against the grain but I think that over time by gradually making proper choices for myself I could finally reach my true happiness. Another lesson that affected me was how we need to challenge our own limiting self-beliefs. From the time we are born we are told what is right, what is wrong, and what to believe.

Wobbling Pivot

The Wobbling pivot was that there was two men fighting over a bicycle and there were people listening to them in Attainment Square. There was a riot that had happened in China where there was a riot that happened and there were a lot of people protesting for domestic tranquility in Beijing. In the streets of Changing there were people in taxis and most of them that took a ride was businessman and foreigners because the fares prices were very high. There were policeman that were extremely violent or didn't care about their actions about how hey treated people in certain cities and china as a whole was corrupted.For example when some girl had been raped and killed there was no Justice against that and the family pleaded for a trial and they got it but it took a while. Another example is when the girl had got murdered and was raped and she died and the young girl funeral was held but officials said that killing is not a crime. Also there were people trying to fight for their individual rights like people had anger over the unsafe mines and the polluted water that was not safe to drink. There were unsafe working intuitions and endless demands of local officials for bribes and sex privileges.There had been a problem with the farming with the water supplies poisoned and their crops being ruined and there could be rising Incidences of cancer and that was a panic. There were peoples homes destroyed for no apparent reason and If they resisted thousands were fined and even going to Jail some of the time. The main two things that the officials wanted were money and power which they only got If from family or any kind of racial connections. There were many cities that were under attack in China and the people still protested and many were killed and very few police officers.If you broke any laws In China you may have been sentenced to death regarding these protests. There were other things Like Education, public safety; food security and culture were nit high state spendin g priorities but they focused more on passing examinations which meant you were a certain elite status. The state did not supply food, housing or water so It was up to you for survival Wobbling Pivot: Chapter 1 summary By Patriarchate-Spacewalking ring to fight for their individual rights like people had anger over the unsafe mines crops being ruined and there could be rising incidences of cancer and that was a panic.There were peoples homes destroyed for no apparent reason and if they things that the officials wanted were money and power which they only got if from police officers. If you broke any laws in China you may have been sentenced to death regarding these protests. There were other things like Education, public safety; food supply food, housing or water so it was up to you for survival

A Fool Knows Best Essay

A Fool Knows Best Essay A Fool Knows Best Essay Nicholas Lipinski Mr. Lauchlan World Literature 28 October 2012 A Fool Knows Best It seems very unlikely that a gravedigger, with no education or sense of knowledge, would have an effect on an intelligent prince. It also seems highly unlikely that a half-dug grave containing skulls, bones, and rotting decay would provide William Shakespeare a perfect opportunity to employ comedy in Hamlet. However, Shakespeare has taken hold of this opportunity to provide a discussion full of jest, remarkable word-play, and clever humor. Using these thematic elements, he forces Hamlet to question â€Å"his inability to recognize how a major way of knowing restricts both his love and his philosophy† (Hunt 141). In other words, Hamlet becomes aware that man is truly the very â€Å"quintessence of dust† (Shakespeare 103) and no matter if the man be a great king or simple peasant, all return to nothing. The comedic value of the gravedigger becomes apparent before he and Prince Hamlet even speak. He sings while digging and Shakespeare’s audience i s in the same state of surprise as Hamlet. â€Å"Has this fellow no feeling of his business?† (Shakespeare 243). The digger seems to have no sense of his work but still eventually gains the respect from Hamlet with his ready tongue and wit. In a humorous dialogue between the two, they discuss what exactly lies in the grave: HAMLET: What man dost thou dig it for? GRAVEDIGGER: For no man, sir. HAMLET: What woman then? GRAVEDIGGER: For none neither. HAMLET: Who is to be buried in't? GRAVEDIGGER: One that was a woman sir, but, rest her soul, she's dead. (Shakespeare 247) The gravedigger, unlike Hamlet, does not see the skulls and bones of the dead the same persons who they once belonged too. Ophelia is no longer a woman; in fact she is dead. The gravedigger has something Hamlet does not; â€Å"his view of experience is truly decorous. He is able to isolate joys and beloved individuals in their own times, not insisting that a past experience be unnaturally superimposed upon the p resent† (Hunt 143). Hamlet wishes death was non-existent and he finds it depressing whereas the gravedigger can acknowledge it with humor. Hamlet cannot accept the natural process until he actually holds a skull in his hand and examines â€Å"what a piece of work [that] is a man† (Shakespeare 101). Hamlet takes the skull of Yorick and examines it, and at this turning point, begins to oppose the play's initial premise of human imperfection. He cannot yet sing while grave-making like the gravedigger, but now the â€Å"custom hath made it in him a property of easiness† (Shakespeare 243). Hamlet’s belief that man is nothing turns to something real. â€Å"He can trace the dust of a world-conqueror until he finds it stopping a bung-hole and without considering a jot too curiously† (Reno 110). The fact that Yorick, someone who played a prominent role in young Hamlet’s life, is now a pile of decay in the dirt has a profound effect on Hamlet. He could be looking at two skulls, one Alexander’s, the world-conqueror, and the other Yorick’s, and he would not be able to tell the difference. All return to nothing. This concept of nothing is very apparent in Ernest Hemingway’s â€Å"A Clean, Well-Lighted Place.† This short story studies the inevitability of death and how there are always two contrasting views present. One view on life is hurried and impatient; not understanding of others. The second view is the opposite. It is patient and wise; knowing that death is near. The elder waiter is a practitioner of the second viewpoint as he reprimands the younger waiter for his rush. â€Å"What is an hour?† asks the older waiter (Hemingway 98). To the elder waiter, time is not important. Time is nothing. Death is the only thing to be certain of. This brings the discussion back to the graveyard where the digger uses time as his ally. Hamlet asks, â€Å"How long is it since [you became a

Classroom Testing Best Practices and Applications

Classroom Testing Best Practices and Applications In its simplest form, classroom assessment is about collecting data, looking for mastery of content, and guiding instruction. These things are more complex than they sound. Teachers will tell you that they are time- consuming, often monotonous, and seemingly neverending. All teachers are required to assess their students, but the good teachers understand that it is more than just assigning grades for a report card. True classroom assessment shapes the ebb and flows within a classroom. It drives daily instruction becoming the engine for not only what is taught, but how it should be taught. All teachers should be data-driven decision makers. Every individual assessment provides critical data that can potentially provide us with another piece of the puzzle to maximize a single student’s learning potential. Any time spent unwrapping this data will be a worthy investment to see a dramatic increase in student learning. Classroom assessment is not one of the glamorous aspects of being a teacher, but it may be the most important. To put it simply, it is hard to know how to get somewhere you have never been if you do not have a map or directions. Authentic classroom assessment can provide that roadmap, allowing every student to be successful. Utilize Standard Based Benchmark Assessments Every teacher is required to teach specific standards or content based on subjects taught and grade level. In the past, these standards have been developed by each state individually. However, with the development of the Common Core State Standards and the Next Generation Science Standards, many states will have shared standards for English Language Arts, Mathematics, and Science. Standards serve as a checklist for what is supposed to be taught throughout the school year. They do not dictate the order in which they are taught or how they are taught. Those are left up to the individual teacher. Utilizing a benchmark assessment based on standards provides teachers with a baseline for where students are individually as well as where the class is as a whole at selected checkpoints throughout the year. These checkpoints are typically at the beginning, middle, and end of the year. The assessments themselves should include at least two questions per standard. Teachers can build a solid benchmark assessment by looking at previously released test items, searching online, or creating aligned items themselves. After the initial assessment is given, teachers can break down the data in a variety of ways. They will get a quick idea of what each individual student knows coming into the year. They can also evaluate whole group data. For example, if 95% of the students get all the questions correct for a particular standard, the teacher should probably teach the concept early on in the year without spending an inordinate amount of time. However, if students perform poorly on a standard, the teacher should plan to devote a greater amount of time later on in the year. The middle of the year and end of the year assessments allow teachers to measure overall student growth and whole class understanding. It would be wise to spend more time re-teaching a standard in which a large portion of the class struggled with on an assessment. Teachers can also reevaluate their approach with individual students who are lagging behind possibly offering tutoring services or increased remediation time. Focus on Diagnostic Data There are lots of diagnostic programs available to assess individual student strengths and weaknesses quickly and accurately. Too often, teachers get caught up in the big picture that these assessments provide. Programs such as S.T.A.R Reading and S.T.A.R. Math provide grade-level equivalency for students. Many times teachers see that a student is at/above grade level or below grade level and stop there. Diagnostic assessments provide so much more data than grade level equivalency. They provide valuable data that allows teachers to quickly decipher individual student strengths and weaknesses. Teachers who only look at grade level miss the fact that two seventh grade students who test at the seventh-grade level may have holes in differing critical areas. The teacher may miss the opportunity to fill these gaps before they become a hindrance down the road. Provide Regular In-depth Feedback to Students Individualized learning starts by providing continuous feedback. This communication should occur daily in both written and verbal form. Students should be helped to understand their strengths and weaknesses. Teachers should utilize small group or individual meetings to work with students who are struggling with specific concepts. Small group instruction should occur every day and individual meetings should occur at least one time per week. Some type of feedback other than just a grade should be provided for every daily assignment, homework, quiz, and test. Simply grading a paper without reinforcing or re-teaching the incorrect concepts is a missed opportunity. Goal setting is another essential part of the teacher-student collaboration. Students should understand how the goals are tied to academic performance. Goals should be high, but attainable. The goals and progress towards them should be discussed regularly, and reevaluated and adjusted if necessary. Understand that Every Assessment is Valuable Every assessment provides a story. Teachers have to interpret that story and decide what they are going to do with the information that it provides. An assessment must drive instruction. Individual problems and/or whole assignments in which a majority of the class scores poorly should be re-taught. It is okay to throw out an assignment, re-teach the concepts, and give the assignment again. Every assignment should be scored because of every assignment matters. If it does not matter, do not waste the time to have your students do it.   Standardized testing is another notable assessment that can provide valuable feedback year over year. This is more beneficial to you as a teacher than it will be to your students because there is a chance you will not have the same group of students two years in a row. Standardized test results are tied to the standards. Evaluating how your students did on each standard allows you to make adjustments in your classroom.   Build On-Going Portfolios Portfolios are tremendous assessment tools. They provide teachers, students, and parents with an in-depth look into student progression over the course of an entire year. Portfolios naturally take time to build but can be relatively easy if a teacher makes it a regular part of the classroom and uses students to help keep up with them. A portfolio should be kept in a three-ring binder. Teachers can create a checklist and place them in front of each portfolio. The first part of each portfolio should include all diagnostic and benchmark assessments taken over the course of the year. The remainder of the portfolio should be made up of standard related assignments, quizzes, and exams. The portfolio should include at least two daily assignments and one exam/quiz for each standard. The portfolio would become an even more valuable assessment tool if students were required to write a quick reflection/summary for each associated standard. Portfolios are the purest form of assessment because they encompass pieces that add up to a whole.

Map Supply Chain Essay Example | Topics and Well Written Essays - 750 words

Map Supply Chain - Essay Example uiring an increasingly important role due to their ability to influence quality, identify inconsistencies that can be useful in process improvements, and ensure product safety. Many manufacturers receive raw materials from several suppliers and hence, suppliers are important nodes in the dense network of supply chain. Without even interacting with consumers directly, suppliers provide the resources – or more appropriately, the inputs – that manufacturers use to produce its outputs. A manufacturer is an entity that receives all the raw materials from the supplier and develops a finished product by using the inputs. Manufacturers are the producers of goods and services using inputs provided to them by suppliers. Manufacturers are involved in those activities and operates that process the inputs into finished outputs. Manufacturers are important to delivering value to consumers as they possess the resources required to produce a particular product. After production, manufacturers provide the stock for distributors to handle. Manufacturers serve the purpose of converting inputs and finished goods to be supplied to distributors to be sold to the resellers. Hence, manufacturers are concerned with producing finished products using raw materials that will then be supplied to the consumers through resellers. Distributors receive goods and products from manufacturers to be sold to the resellers. Distributors are vital intermediaries in the supply chain whose main task is to literally ‘distribute’ the goods to the resellers in a rather hub and spoke fashion. As it is, distributors are the hubs for distribution to retail stores. Distributors handle all the inventory and storage of products before they are supplied to the retail stores. A distributor therefore buys products from a manufacturer in order to sell it to the retail stores. Hence, distributors act as important intermediaries between the manufacturer and the retailer in terms of product logistics and